- —Brett Knight

Age: 25 • Shooting Guard, Phoenix Suns

“I want to play for a very long time,” says Booker, a 6-foot-5 guard who is one of just six players in NBA history

to have posted a 70-point game and who helped lead the Suns to their first conference title in 28 years last season.

But, he adds, “I’m worried about life after basketball and building businesses

that will be here once the ball stops bouncing.” Joining the NBA’s investing craze, he has acquired equity stakes in

multiple companies, including sports-video business Overtime and convenienc­e store delivery app GoPuff, and is playing a hands-on role as a coowner of coconut-water brand COCO5. Booker, who won an Olympic gold

medal in Tokyo, also collects an estimated $8 million annually from endorsemen­t deals with such brands as Nike and the video game Call of Duty, on top of his $31.7 million salary

this season.

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