Age: 25 • Profession­al Gamer, FaZe Clan

- —Matt Craig and Justin Birnbaum

Lamberson, who boasts a 6-foot-6 wingspan, left a burgeoning college basketball career when videos of him playing Call of Duty evolved into a full-time job. He’s now one of the most popular Black streamers on Twitch, with 1.9 million followers, and has amassed more than 2.7 million YouTube subscriber­s. In addition to appearing along with his e-sports teammates on the cover of Sports Illustrate­d in July, the gamer better known as “Swagg” earned an estimated $2.5 million in the past year from streaming and collaborat­ions with the NFL, Beats and McDonald’s. “I think you’re going to see a lot more of the traditiona­l media trying to tap into gaming,” he says. “Everybody wants to be a gamer.”

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