Forbes

LAURA KATZ

Age: 29 Founder & CEO, Helaina

- —Chloe Sorvino and Kristin Stoller

Infant formula has seen little change in the past 40 years, despite being a $50 billion global market. While most faux breast milk contains processed ingredient­s, corn syrup and gums, Katz is using yeast and fermentati­on to rapidly produce milk that replicates the exact proteins found in actual human milk. “If we can be advancing alternativ­e meat and alternativ­e milk using technologi­es like precision fermentati­on, this category deserves that same innovation,” says Katz, whose passion for food began at age 14, when she first entered Food Network competitio­ns. The prerevenue company raised $25 million in venture capital and is now aiming for the majority of American mothers who use formula.

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