FULL STREAM AHEAD
When Spotify first landed in America in 2011, music streaming was just a $600 million global business. Physical album sales and downloads totaled $12.4 billion. Fast-forward to 2020, and the music industry had its best performance in 18 years, jumping 47% to $21.6 billion. Streaming accounted for $13.4 billion of that, 62% of the take.