No YouTuber has ever banked more in a year than MrBeast, a former Boy Scout from Kansas who specialize­s in elaborate stunts.


With a nom de web like MrBeast, maybe it was inevitable that Jimmy Donaldson would get this big: Just 23, MrBeast earned $54 million in 2021. His YouTube videos accumulate­d 10 billion views, double the tally from the previous year—which explains why his income more than doubled from $24 million in 2020.

The online masses can’t get enough of his supersized stunts. Over the past year, MrBeast spent 50 hours buried alive, offered $10,000 to a costar willing to sit in a bathtub filled with snakes and hosted his own version of Netflix’s dystopian hit Squid Game. He can be generous: In one clip, the former Boy Scout gave $10,000 to the viewer who had earned the most Scout badges in real life.

In addition to sponsorshi­ps from Coinbase and coupon app Honey, MrBeast also pulls in money from licensed merchandis­e (T-shirts, hats, hoodies). Then there’s his MrBeast Burger app, which debuted last year. He pushes the fast-food mainstays to his nearly 90 million subscriber­s; local eateries around the country fulfill the orders. So far, he says, he has partnered with 1,700 restaurant­s and sold 5 million burgers.

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