Forbes

HOW TO PLAY IT

- According to Chelsea Wiater

“After two years of a ‘social recession,’ consumers are aching for Covid-safe, outdoor, social media–shareable experience­s,” says Chelsea Wiater, portfolio manager with $1.1 billion (assets) at EFG New Capital in Portland, Oregon. Even in a scenario in which Covid-19 is endemic, she expects a return to frivolity. Look for a surge of traffic (and profits) at the 27 amusement parks of Six Flags Entertainm­ent, with its branded rides and subscripti­on-style pricing. Value investors will like Callaway Golf, which owns premier equipment and apparel brands “at the forefront of the revitaliza­tion of a sport once reserved for older generation­s that is now a bona fide social media darling.” Callaway looks cheap at 14 times trailing earnings.

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