Forbes

PRESERVING BIODIVERSI­TY, PROTECTING BUSINESS

- Jim Stern Executive Vice President, A. O. Smith Corporatio­n

Biodiversi­ty refers to the vast variety of life on Earth— the animals, plants, fungi and bacteria that provide humanity with the resources needed to thrive. Due to human actions such as deforestat­ion, overfishin­g and pollution, the planet is currently experienci­ng an unparallel­ed rate of biodiversi­ty loss.

Released in February 2022, a report from the UN’s Intergover­nmental Panel on Climate Change details the grim effects of the changing climate on the world’s ecosystems. Rising global temperatur­es will put almost one third of land’s unique species at a high risk of extinction. During this time of environmen­tal crisis, it is crucial for corporatio­ns to take action to protect biodiversi­ty. As a global beverage company, Suntory relies on water. By preserving the biodiverse environmen­ts that nurture water, Suntory protects the resources necessary for its business. To make lasting, direct impact, Suntory tailors its water stewardshi­p initiative­s to local ecosystems where the business operates. As far back as 1973, Suntory prioritize­d efforts to protect biodiversi­ty by focusing on local bird population­s, which serve as indicators of ecological wellness. To help protect important, threatened bird species, Suntory establishe­d a wild bird sanctuary in the Suntory Hakushu Distillery in Japan. Surrounded by rich forests and clear streams, the distillery serves as a relay point of migration for wild birds. In 1989, Suntory establishe­d the Suntory Fund for Bird Conservati­on to directly support organizati­ons protecting birds both in Japan and overseas. As of 2021, the fund has granted a total of $6.67 million to 451 projects. With an aim to nurture quality groundwate­r around production sites in Japan, Suntory’s dedication to the environmen­t expanded to forest management in 2003 with the establishm­ent of Natural Water Sanctuarie­s. In partnershi­p with various experts and local municipali­ties, Suntory establishe­s and manages the sanctuarie­s from which it draws water to improve the function of forests for recharging water resources. Today, the program’s 21 locations with a total of nearly 30,000 acres of forestland nurture more than double the amount of groundwate­r used in Suntory’s plants in Japan. Suntory is now expanding this initiative globally where it operates. The goal of the Suntory’s Natural Water Sanctuarie­s is to foster rich ecosystems and soil structure that will sustainabl­y cultivate quality groundwate­r, with a unique and science-backed forest maintenanc­e plan for each site. To ensure success, Suntory has mid-to-long-term agreements—some even lasting as long as 100 years—with local government­s and forest owners to maintain the forests near the company’s production sites. As it becomes more evident that business health is intrinsica­lly tied to the health of our ecosystems, corporatio­ns must take ownership to protect biodiversi­ty—keeping the locality and longevity of commitment­s in mind.

A. O. Smith is going through the WAVE process and will soon seek verificati­on through SCS Global. “There aren’t a lot of organizati­ons focused on assisting companies in the water stewardshi­p journey,” says Jim Stern, executive vice president. “We appreciate The Water Council’s efforts to provide a framework that companies can then utilize internally to start dialoguing about the importance of water stewardshi­p.”

Embracing Opportunit­y

While water stewardshi­p helps companies mitigate risk, it also creates opportunit­y, Howard says. Companies that demonstrat­e credible water action enhance brand value and show investors they take water seriously, something that’s important not only to ESG (environmen­tal, social and governance) investors but also to any investor that values long-term operationa­l and financial stability. Additional­ly, water stewardshi­p offers the opportunit­y to address common challenges among stakeholde­rs in the same watershed, Howard says. “The upside is long-term security and sustainabi­lity of the water resource. That’s good for everybody.” Dairy farms across the U.S. have embraced this opportunit­y for collaborat­ion, says Karen Scanlon, executive vice president for environmen­tal stewardshi­p for the Innovation Center for U.S. Dairy, a forum that convenes the industry, partners and other stakeholde­rs to align on shared social responsibi­lity priorities. For example, the Turkey Hill Clean Water Partnershi­p has teamed Turkey Hill Dairy, Alliance for the Chesapeake Bay, and the Maryland & Virginia Milk Producers Cooperativ­e Associatio­n to bring together Pennsylvan­ia farms and the private and public sectors to help dairy farmers improve local water quality through new housing for cows, improved manure storage, cover crops and other solutions. “There’s a significan­t role that dairy can play in providing those solutions,” Scanlon says.

“We appreciate The Water Council’s efforts to provide a framework that companies can then utilize internally to start dialoguing about the importance of water stewardshi­p.” – Jim Stern

 ?? ?? Hakushu Distillery Bird Sanctuary
Hakushu Distillery Bird Sanctuary
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 ?? ?? A. O. Smith’s Lloyd R. Smith Corporate Technology Center, located adjacent to its Milwaukee headquarte­rs, was designed to reuse most of the water in its test cycles as it tests new water products and technologi­es.
A. O. Smith’s Lloyd R. Smith Corporate Technology Center, located adjacent to its Milwaukee headquarte­rs, was designed to reuse most of the water in its test cycles as it tests new water products and technologi­es.
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