Forbes

Sweet Homes, Alabama

- By Amy Feldman

After selling Shipt, his same-day delivery service, to Target for $550 million,

Bill Smith launched his third consecutiv­e big act from his native Birmingham. Landing, his three-year-old, flexible-lease furnished-apartment outfit, hit $83 million in sales last year and expects $200 million this year by catering to the work-from-anywhere generation.

Plus: The Next Billion-Dollar Startups 2022

After selling Shipt, his same-day delivery service, to Target for $550 million, BILL SMITH launched his third consecutiv­e big act from his native Birmingham. LANDING, his three-yearold furnished-apartment business, hit $83 million in sales in 2021 and expects $200 million this year by catering to the work-from-anywhere generation.

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Landing founder Bill Smith in front of the 1912 bank vault that serves as a boardroom in his company’s headquarte­rs.
Safe and Sound Landing founder Bill Smith in front of the 1912 bank vault that serves as a boardroom in his company’s headquarte­rs.
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