THE VALUE OF HISPANIC INCLUSION

HACR President and CEO Cid Wilson likes to articulate the business case for Hispanic inclusion by asking audiences:

“If I were to describe an ideal country for expanding your business:

• the seventh-largest economic power with a GDP of $2.7 trillion denominated in dollars and therefore devoid of currency risk;

• a place with a strong regulatory environment so there is no sovereign debt risk;

• a G20 country that is English dominant and the second-largest Spanish speaking economy in the world; and

• a youthful, fast-growing country with an average age of 28 and mode age of 11.

“Would you want to expand your business into a country like that?

“Everyone says, ‘Of course!’” Then he tells them, “Well, I just described to you the US Latino community.

“Hispanics taken as a whole represent a stable and growing investment for multinational corporations. Yet corporate America is way behind when it comes to advancing Hispanic inclusion. We know many companies that get it, but we know we have more to do.”