HOW TO PLAY IT

Online content creators like MrBeast are building new digital business categories. The best way to play this trend is Shopify.

The Ottawa, Ontario–based e-commerce platform became popular with investors in 2020 by helping Main Street businesses quickly build online storefronts during the pandemic. The new business opportunity is building a digital advertisement framework to work around changes made by Apple’s App Tracking Transparency initiative. Those changes might lead to $10 billion in lost revenue at Meta Platforms, a Shopify partner. The total value of merchandise sold on Shopify reached $46.2 billion in the third quarter, a gain of 11% year over year. Shares of Shopify could trade to $50 within 12 months, a gain of 31% from the current price of $38.