Age: 29 • Cofounder, Mid-Day Squares

- —Kristin Stoller and Chloe Sorvino, with Anthony Tellez

The secret ingredient in Karls’ vegan chocolate brand, Mid-Day Squares, is viral content. Karls, along with his sister and brother-in-law cofounders, Lezlie Karls and Nick Saltarelli, star in TikTok, Instagram and YouTube videos, sharing the behind-the-scenes entreprene­urial drama. “We document and show everything— the good, the bad, the ugly of building this business,” Jake Karls says. In 2018 the Canadians cofounded Montreal-based Mid-Day Squares, adding ingredient­s such as artichoke powder and pea protein to produce more nutritious chocolate. Their fully automated factory can churn out 90,000 bars a day, and sales are on track to hit $17 million this year, more than double 2021’s total. Pulkit K. Agrawal, 29

Founder, the 5th Ingredient Jahaan Ansari, 27 Eric Wu, 27

Cofounders, Gainful Michael Arbanas, 28 Carlos Soto, 29

Cofounders, Nosotros Tequila & Mezcal Amir Bahari, 27 Amin Bahari, 27

Cofounders, Elite Sweets Dean Bloemberge­n, 26

Cofounder, Derek Canton, 29

Founder, Paerpay Jun Cho, 28

Cofounder, the Boil Daddy Franchise Teal Cooper, 28 Tristan Cooper, 27

Cofounders, VendiBean Samah Dada, 28

Founder, DadaEats John Dalsey, 29


Nectar Hard Seltzer

Calvin Eng, 28

Owner, Bonnie’s Jimmy Feeman, 28 Megan Feeman, 29

Cofounders, NoBaked Cookie Dough Shenarri Freeman, 29

Executive Chef, Cadence NYC Elle Gadient, 27

Farmer Advocate, Niman Ranch Rashad Hossain, 28

Founder, Ryze Superfoods Téa Ivanovic, 29

Cofounder, Immigrant Food Kayvon Jahanbakhs­h, 25 Michael Lombardo, 26

Cofounders, Halfday Tonics Lin Jiang, 29

Founder, Yishi Foods Jake Karls, 29

Cofounder, Mid-Day Squares Justin Kim, 29

Cofounder, the Plug Drink Irene Liu, 28

Cofounder, Chiyo Henry Michaelson, 26 Gabriel Nipote, 27 Spencer Price, 26

Cofounders, Halla Becca Millstein, 28 Cofounder, Fishwife Tinned Seafood Co. Nicolas Norena, 29

Founder, the Succulent Bite Bethany Oyefeso, 27 Oluwakolap­o (Tobi) Smith, 29

Cofounders, AllIDoIsCo­ok Evan Schumann, 27 Marisa Sergi-Schumann, 29

Cofounders, L’uva Bella Winery Logan Schwartz, 29

Vice President, PowerPlant Partners Nilou Shahryari, 27 Jason Weilenmann, 29

Cofounders, ONO Overnight Oats Griffin Spolansky, 25

Cofounder, Mezcla Lauren Watkins, 28

Founder, PuraVida Foods

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