Chip Wil­son


NEWSMAKER: Af­ter a se­ries of p.r. blun­ders, the founder of work­out-wear re­tailer Lu­l­ule­mon stepped away from the com­pany in 2015. Since then, Wil­son—who re­mains Lu­l­ule­mon’s largest in­di­vid­ual share­holder with 14% of the com­pany—has been forced to find cre­ative ways to make his voice heard. He launched the now-de­funct web­site el­e­vatelu­l­ule­ in 2016 to of­fer his opin­ions. In 2017 he placed a bus-stop ad di­rectly in front of Lu­l­ule­mon’s Van­cou­ver head­quar­ters, im­plor­ing Lu­l­ule­mon to “Buy Un­der Ar­mour now.”

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