Com­pe­ti­tion Killed the Video Stars

Forbes - - LEADER BOARD -

sales of blank VCr tapes were ex­pected to dou­ble to more than 200 mil­lion units by 1986—but none of the big man­u­fac­tur­ers could make a profit amid fierce com­pe­ti­tion. “We all see this big car­rot, and we’re all go­ing after it . . . . this is a war!” moaned richard G. mueller, a 3m mar­ket­ing man­ager.

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