Power Por­tal

Forbes - - SERVICE NOW - —P.A.

While its U.S. name­sake fades, Ya­hoo Ja­pan thrives as the coun­try’s third-largest in­ter­net com­pany. It named a new chief ex­ec­u­tive, ken­taro kawabe, ear­lier this year. kawabe is try­ing to fuel his new com­pany by in­vest­ing more in dig­i­tal pay­ments and ad­ver­tis­ing. To that end, in April the com­pany bought a 40% stake in Tokyo-based cryp­tocur­rency ex­change BitArg through its Z Corp. sub­sidiary. kawabe is push­ing for­ward in e-com­merce, too, and Ja­pan’s Soft­Bank, which owns 42% of Ya­hoo Ja­pan, of­fers a gen­er­ous loy­alty pro­gram to its cell-ser­vice sub­scribers who shop on Ya­hoo Ja­pan.

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