While its U.S. namesake fades, Yahoo Japan thrives as the country’s third-largest internet company. It named a new chief executive, kentaro kawabe, earlier this year. kawabe is trying to fuel his new company by investing more in digital payments and advertising. To that end, in April the company bought a 40% stake in Tokyo-based cryptocurrency exchange BitArg through its Z Corp. subsidiary. kawabe is pushing forward in e-commerce, too, and Japan’s SoftBank, which owns 42% of Yahoo Japan, offers a generous loyalty program to its cell-service subscribers who shop on Yahoo Japan.