54. Kim Kardashian West
$350 Million ★ Age: 37 Residence: hidden hills, california
The reality TV phenom parlayed her fame into a mobile gaming gold rush. After years of shilling products for others, Kardashian has followed in the footsteps of half-sister Kylie Jenner (No. 28) by starting her own cosmetics company. Her KKW Beauty has quickly generated some $100 million in sales since June 2017, thanks to popular contouring kits and perfumes.