54. Kim Kar­dashian West

$350 Mil­lion ★ Age: 37 Res­i­dence: hid­den hills, cal­i­for­nia


The re­al­ity TV phe­nom par­layed her fame into a mo­bile gam­ing gold rush. Af­ter years of shilling prod­ucts for oth­ers, Kar­dashian has fol­lowed in the foot­steps of half-sis­ter Kylie Jen­ner (No. 28) by start­ing her own cos­met­ics com­pany. Her KKW Beauty has quickly gen­er­ated some $100 mil­lion in sales since June 2017, thanks to pop­u­lar con­tour­ing kits and per­fumes.

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