Most Valu­able Sports Brands

Forbes - - The Fab 40 -

This year’s Forbes Fab 40 isn’t an in­di­ca­tor of what the top teams, ath­letes, busi­nesses and events are worth—in­stead, we’ve quan­tifed how much the brand name of each, all by it­self, con­trib­utes to its value. The for­mula we use is difer­ent for each cat­e­gory. For the com­plete method­ol­ogy, see forbes.com/fab-40.

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