“IN LOVE WITH CHINA”
China’s Cultural Heritage and Sustainable Development Special Fund is putting Chinese culture on an international stage.
China’s vast land is home to 56 different ethnic groups, each with its own history and culture. In 1988, China’s Ministry of Culture launched the Nationality Culture Foundation ( NCF) to protect and revive many of these cultures to ensure they are passed on to future generations, as well as to promote them to other communities.
In 2003, Nanjing University— one of China’s oldest and most prestigious universities— established the Natural Heritage Institute. Nanjing University, which dates back nearly 2,000 years, has long been famous for its scholarship and research. Researchers working in fields including sociology, archaeology, history, law, architecture, urban planning and the arts created the institute to research the country’s social development through history and culture. They have worked on more than 120 projects in regions around China, researching and documenting the diversity of China’s heritage.
A decade later, in 2013, the Ministry of Culture’s National Culture Foundation partnered with Nanjing University’s Natural Heritage Institute to create a new body called the Cultural Heritage and Sustainable Development Fund (CHSDF).
The Fund was launched that December at the National Museum of China in Beijing, where global cultural leaders, media and ar tists came together under the theme of “Culture Heritage and Recreation—the Rebirth of Eastern and Western Fashion.”
The CHSDF is charged with carrying out heritage conservation in China, including cultural, natural, religious and industrial heritage; traditional culture; modern art and creative design; and museum development.
Protecting and Modernizing Chinese Heritage
The aim of the Fund is not just to protect Chinese traditional heritage, but also to actively promote and revive art and culture, helping them to flourish in the modern age.
The CHSDF acts as a bridge between Chinese designers and international brands for development and collaboration. It also facilitates connections between international designers and Chinees artisans, and promote awareness of their brands in China. This is done by providing government suppor t, making introductions to
Chinese talent, engaging the media and offering channels for copyright protection.
“China is an ancient civilization with a long history and a diverse range of cultural heritage,” explains Kang Jiaqi, executive director of the CHSDF. “As a developing