The Most Valu­able Sports Brands

Forbes - - Leaderboard Sportsmoney -

What’s in a name? Tens of mil­lions of dol­lars—for the teams, sport­ing events, busi­nesses and ath­letes on our Fab 40 list, at any rate. The rank­ing doesn’t es­ti­mate, say, the to­tal value of the New York Yan­kees but rather what the Yan­kees’ brand name is worth. We cal­cu­late each cat­e­gory dif­fer­ently, fo­cus­ing on met­rics such as ticket sales, en­dorse­ments and broad­cast agree­ments. For the com­plete method­ol­ogy, please visit

the world’s most pop­u­lar ath­lete en­joys a wide range of spon­sor­ship deals, in­clud­ing tag heuer and monster head­phones. 1 2 3 4 5 6 7 8 9 10 Nike ESPN Adi­das Un­der Ar­mour Sky Sports MLB AD­VANCED me­dia UFC yes reebok NESN

the av­er­age 30-sec­ond tele­vi­sion ad cost a record $5 mil­lion.

hard­wood losers but board­room win­ners, the Knicks scored $100 mil­lion in the fi­first first year of their new 20-year agree­ment with the madi­son square Gar­den net­work.

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