PO­LIT­I­CAL FORCE

Forbes - - Strategies -

Two years ago, when Forbes put sales­force founder and Ceo Marc be­nioff on our cover, san fran­cisco’s sales­force Tower, now the city’s tallest struc­ture, was only half-built. it was fin­ished this year, but be­nioff—whose net worth has jumped 50% since our pro­file, to $6.1 bil­lion—has fo­cused on more street-level con­cerns. He re­cently took to Twit­ter to voice his dis­tress over home­less­ness in san fran­cisco, which he be­lieves the city’s tech gi­ants must

help solve. He sup­ported Propo­si­tion C, a bal­lot mea­sure to tax large busi­nesses to fund home­less ser­vices, and per­son­ally do­nated $1 mil­lion to ef­forts to pass it. “as sf’s largest

em­ployer we rec­og­nize we are part of the so­lu­tion,” he tweeted,

prompt­ing a brief so­cial-me­dia skir­mish

with Twit­ter’s Jack Dorsey, who op­posed Prop C. be­nioff gives of­ten to pro­gres­sive causes and will likely con­tinue to be vo­cal on is­sues both lo­cal and na­tional—but he “will never run” for of­fice, he told us in oc­to­ber. still, might there be a be­nioff 2020 boom­let? stranger things have

hap­pened.

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