Forbes - - Strategies - Claim

some 37% of amer­i­cans say they’re fol­low­ing a diet, up from 29% two years ago, with many try­ing to fol­low a more plant-based reg­i­men. Mak­ers of pack­aged foods are do­ing their best to hook the health­con­scious with prom­i­nent good-for-you claims—with some of the strong­est sales growth over the past year spurred by dec­la­ra­tions of

what’s not in the stuff.

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