The Boomer’s Ultimate Guide to Social Media Marketing: Learn How to Navigate the Digital Highway
Maven House Press Softcover $19.95 (224pp) 978-1-938548-48-2
This friendly, informal “road trip” explores the basics of social media marketing.
Boomers in business are particularly prone to intimidation by social media marketing because it represents a whole new world of digital engagement. Kalynn Amadio, aka “The Boomer Gal,” and a consultant to entrepreneurs over fifty years old, allays any fears in a book set up like a travel guide that is both engaging and instructive. Especially on target for beginners, the book covers the fundamentals of social media marketing, including why and how to use it, the key social media destinations, and a simple method for implementing a social media marketing plan.
Amadio writes knowledgeably about social media in general, as well as Facebook, Google Plus, Linkedin, Pinterest, Twitter, and Youtube specifically. She provides helpful overviews of these main social media sites, along with detailed instructions for how to set up accounts with each. Equally important are the author’s guideposts along the way; she augments the text with highlighted information in three areas: “Don’t Miss” calls out important information, “Local
Knowledge” offers detailed action items, and “Hazard Zone” spotlights common mistakes.
One of the more valuable chapters, “Learning Social Media Etiquette,” digs into the special dos and don’ts of social media, including such advice as “be accessible,” “be transparent,” “be consistent,” and “be influential.” Amadio’s counsel is sensible and practical; for example, “Figure out a consistent schedule that’s workable from the beginning. You can always increase engagement as your strategy matures or when you get a larger team behind you.”
The book’s ultimate goal is to help babyboomer business owners create a “MAP” (Marketing Action Plan) for social media. Both an explanatory chapter and a template are provided so that the reader can build a personalized step-by-step MAP based on individual needs.
Approaching social media marketing as a journey makes a lot of sense because there are so many stops (and occasionally detours) along the way. Having an authoritative expert as a guide is reassuring. And while the book very clearly targets boomers, it is likely that any business owner with a rudimentary understanding of social media marketing will benefit from Kalynn Amadio’s excellent book.