The Boomer’s Ul­ti­mate Guide to So­cial Me­dia Marketing: Learn How to Nav­i­gate the Digital High­way

Ka­lynn Ama­dio

Foreword Reviews - - Reviews Adult Nonfiction - BARRY SIL­VER­STEIN

Maven House Press Soft­cover $19.95 (224pp) 978-1-938548-48-2

This friendly, in­for­mal “road trip” ex­plores the ba­sics of so­cial me­dia marketing.

Boomers in busi­ness are par­tic­u­larly prone to in­tim­i­da­tion by so­cial me­dia marketing be­cause it rep­re­sents a whole new world of digital en­gage­ment. Ka­lynn Ama­dio, aka “The Boomer Gal,” and a con­sul­tant to en­trepreneurs over fifty years old, al­lays any fears in a book set up like a travel guide that is both en­gag­ing and in­struc­tive. Es­pe­cially on tar­get for begin­ners, the book cov­ers the fundamentals of so­cial me­dia marketing, in­clud­ing why and how to use it, the key so­cial me­dia des­ti­na­tions, and a sim­ple method for im­ple­ment­ing a so­cial me­dia marketing plan.

Ama­dio writes knowl­edge­ably about so­cial me­dia in gen­eral, as well as Face­book, Google Plus, Linkedin, Pin­ter­est, Twit­ter, and Youtube specif­i­cally. She pro­vides help­ful over­views of these main so­cial me­dia sites, along with de­tailed in­struc­tions for how to set up ac­counts with each. Equally im­por­tant are the au­thor’s guide­posts along the way; she aug­ments the text with highlighted in­for­ma­tion in three ar­eas: “Don’t Miss” calls out im­por­tant in­for­ma­tion, “Lo­cal

Knowl­edge” of­fers de­tailed ac­tion items, and “Haz­ard Zone” spot­lights com­mon mis­takes.

One of the more valu­able chap­ters, “Learn­ing So­cial Me­dia Eti­quette,” digs into the spe­cial dos and don’ts of so­cial me­dia, in­clud­ing such ad­vice as “be ac­ces­si­ble,” “be trans­par­ent,” “be con­sis­tent,” and “be in­flu­en­tial.” Ama­dio’s coun­sel is sen­si­ble and prac­ti­cal; for ex­am­ple, “Fig­ure out a con­sis­tent sched­ule that’s work­able from the be­gin­ning. You can al­ways in­crease en­gage­ment as your strat­egy ma­tures or when you get a larger team be­hind you.”

The book’s ul­ti­mate goal is to help baby­boomer busi­ness own­ers cre­ate a “MAP” (Marketing Ac­tion Plan) for so­cial me­dia. Both an ex­plana­tory chap­ter and a tem­plate are pro­vided so that the reader can build a per­son­al­ized step-by-step MAP based on in­di­vid­ual needs.

Ap­proach­ing so­cial me­dia marketing as a jour­ney makes a lot of sense be­cause there are so many stops (and oc­ca­sion­ally de­tours) along the way. Hav­ing an au­thor­i­ta­tive ex­pert as a guide is re­as­sur­ing. And while the book very clearly tar­gets boomers, it is likely that any busi­ness owner with a rudi­men­tary un­der­stand­ing of so­cial me­dia marketing will ben­e­fit from Ka­lynn Ama­dio’s ex­cel­lent book.

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