Rein­ven­tion: Ac­cel­er­at­ing Re­sults in the Age of Dis­rup­tion

Shane Cra­gun Kate Sweet­man Green­leaf Book Group Press Hard­cover $21.95 (200pp) 978-1-62634-286-6

Foreword Reviews - - Reviews - BARRY SILVERSTEIN

In this con­cise, unerring busi­ness book, two man­age­ment con­sul­tants ex­hort busi­nesses and their lead­ers to em­brace mas­sive change and pro­mul­gate rein­ven­tion.

Em­ploy­ing terms such as “dis­rup­tion” and “global shock­waves,” Cra­gun and Sweet­man em­pha­size the no­tion that suc­ceed­ing in busi­ness in the fu­ture will take noth­ing less than rein­ven­tion, “where ab­so­lutely ev­ery­thing is on the ta­ble, and all as­sump­tions are chal­lenged in ac­cel­er­ated and quan­tum ways.” It is some­what un­usual for a busi­ness book to pro­mote rein­ven­tion for both in­di­vid­u­als and or­ga­ni­za­tions, but the au­thors man­age to adeptly ex­e­cute the con­cept with skill and clar­ity.

Most far-reach­ing busi­ness books adopt a prob­lem-so­lu­tion ap­proach, and Rein­ven­tion is no dif­fer­ent. The au­thors first dis­cuss the “Age of Dis­rup­tion” and out­line twenty “Global Shock­waves,” such as the “ad­vent of e-com­merce” and the stan­dard­iza­tion of a vir­tual work­force. They ex­plore sev­eral com­pa­nies that have failed to adapt, in­clud­ing Block­buster and Ra­dio Shack, and ex­plain how “six deadly blind­folds” cause busi­nesses and their lead­ers to stum­ble.

The heart of the book, though, is the au­thors’ for­mula for rein­ven­tion. Us­ing ex­am­ples, ex­er­cises, and self-eval­u­a­tion tools, Cra­gun and Sweet­man pro­vide a de­tailed “Rein­ven­tion Roadmap” that demon­strates how in­di­vid­u­als and or­ga­ni­za­tions can im­ple­ment a rein­ven­tion plan. Just as im­por­tant, the au­thors aug­ment the road map with “ac­cel­er­a­tors” to help make sig­nif­i­cant change hap­pen and stick over the long term.

While the book is sweep­ing in its in­tent and en­cour­ages broad and ex­ten­sive per­sonal and or­ga­ni­za­tional change, it is highly ac­ces­si­ble and easy to read. The au­thors pare away any un­nec­es­sary ver­biage, con­cen­trat­ing on ex­actly how to fos­ter rein­ven­tion. As a re­sult,

Rein­ven­tion is one of those rare busi­ness books that not only in­tro­duces a con­cep­tual ap­proach to fos­ter­ing change but also presents a de­tailed, spe­cific plan for how to do so. Also un­usual is the book’s ex­clu­sion of the typ­i­cal chapter sum­mary; in­stead, a num­ber of busi­ness ex­perts write about the key in­sights they gained from each chapter, tell how the in­sights ap­ply to their ca­reers, and of­fer ad­vice to readers.

Lead­ers who rec­og­nize that their or­ga­ni­za­tions’ very sur­vival de­pends on their abil­ity to adapt and rad­i­cally re­make their busi­ness model will find much of value in Rein­ven­tion.

This is one of those rare busi­ness books that is both con­cep­tual and prag­matic about fos­ter­ing change.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.