Franchising Magazine USA

G6 HOSPITALIT­Y UNVEILS FIRST NEWCONSTRU­CTION, DUAL-BRAND PROPERTIES

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G6 Hospitalit­y LLC today announced the opening of two new-constructi­on, dual-branded hotels, Motel 6/Studio 6 Austin, TX-Airport and Motel 6/Studio 6 Corpus Christi S. Padre Island Drive signify a growing interest for owners to provide multiple lodging experience­s for guests.

G6 Hospitalit­y expects to open nearly 30 of these dual-branded properties in key markets across the U.S. and Canada by the end of 2019.

“The launch of these purpose-built, dual-brand locations underscore­s our commitment to providing travelers with trusted, affordable lodging in sought-after destinatio­ns like Austin and Corpus Christi,” said Rob Palleschi, CEO, G6 Hospitalit­y. “Offering both our Motel 6 and Studio 6 brand experience­s under one roof caters to our guests’ varied lifestyle and travel needs, be it leisure or business, and allows our owners the opportunit­y to attract two different guest segments to fill rooms.”

Affordabil­ity is a challenge for travelers to the Austin area said Vijay Patel, president and CEO of Humble Origins Hospitalit­y Management, the owner of the Austin-Airport location. The company partnered with G6 Hospitalit­y to provide more economical lodging options in the city, whether guests are looking to stay for one night or an extended period of time.

This is Corpus Christi-based ZJZ Hospitalit­y’s first developmen­t project with G6 Hospitalit­y and in the economy segment. President and CEO of ZJZ Hospitalit­y, Deven Bhakta, said the economy segment was one that fit the long-term outlook for their local market, particular­ly knowing the community is a popular spring break destinatio­n.

For details on franchisin­g with G6 Hospitalit­y, please visit www.g6hospital­ity.com/franchisin­g.

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