FROM THE PUBLISHER & EDITOR
Welcome to the April issue of Franchising USA.
Step outside lately and it’s as though the entire world has been put on pause. Social distancing and isolation measures from the global novel coronavirus pandemic are keeping most people away from work and sequestered at home, while closed for business signs dot the landscape of what were once thriving hubs of activity. And yet amidst all the quiet and rubble is a rising new frontier of franchises that are finding their footing and adapting to the shifting business landscape.
In this issue we bring you the latest in Industry News and stories on how franchises are reacting and adapting to the global crisis, including a Profile on Scooter’s Coffee on page 16 about how the franchise is finding new and innovative ways to serve both its customers and its franchisees during this crisis.
We’ve also included timely strategies and advice from our Industry Experts on how to navigate through these times of uncertainty, including tips from Rosyln Stone on page 22 about how restaurants can safely staying open for take-out and delivery as well as what to do if you need to shut down temporarily due to the pandemic. Our regular contributor George Knauf also offers advice adapted from a tried and true military strategy on how to “Improvise, Adapt and Overcome” this crisis.
On the Cover we have SOCi, Inc., an award-winning platform built specifically for “nextlevel” multi-location marketers. Localized marketing is more important than ever and the brand wants to help franchises reach and engage the local communities they serve. Turn to page 10 to learn more about SOCi and how their Benchmark Report Aims to Empower Franchises to Successfully Localize Their Marketing.
Our Special Feature this issue is on Business Services, where you can find our Feature Article that offers a comprehensive view of an industry with endless options and numerous opportunities for franchisees, from catering to cleaning to coffee delivery services. So be sure to give it a read through starting on page 30.
We’re all in the dark about where this is all going and what will be waiting for us on the other side. But according to franchising consultants I’ve recently spoken with, franchises are eager to adapt and learn how to grow, and franchising overall remains in steady demand.
There is light at the end of the tunnel. Just take it one step at a time and do the best you can to discover the opportunity in this challenge and establish your new center of gravity.
Stay safe, be well, and enjoy the read!
“Challenges are gifts that force us to search for a new center of gravity. Don’t fight them. Just find a new way to stand.” ~ Oprah Winfrey