Franchising Magazine USA

Feature Article

In order to be successful a company must rely on a lot of variables to gain profit and recognitio­n. Though sales are dependent on consumers, the actual business itself has a lot of underlying factors that help support its function and operation.

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“It takes a village to raise a child,” as they say, and in some ways it could be said of a business.

While it’s evident that businesses rely on cleaning and maintenanc­e services, there are different types of operations needed in order for a company to function day to day. A business can’t be expected to be a jack of all trades; it’s impossible to consider all the necessitie­s of upkeep on your own, therefore businesses rely on other businesses to keep them working. There are plenty of different franchisin­g options that offer business services to help others run properly and be successful­ly.

A franchisee offering businesses services has a leg up on any competitio­n because they have a great support system from the franchise, as well as a good reputation and reliable tools and resources to help a business thrive.

The benefit of a business service franchise is that it tends to come with a portfolio of clients, contracts or potential clients. Take a moment to review the clients accessible within your territory and see how much leverage your franchise would have within your area. You might have the opportunit­y to gain a franchise with a lot of clients built in from the get-go.

Social Media and Websites

It’s important for businesses to have an online presence, but it’s not always easy to run such platforms in a successful way. Therefore a lot of businesses, especially smaller ones, rely on other companies to build their brand on social media, follow trends, garner online customers and help

“Franchises offering online and social media services are a great way to support local businesses and help them market themselves.”

maintain their website. It’s essential for all businesses to provide a website and an online persona to adhere to their many consumers and the immediacy of today’s market. Everyone expects a business to be available online and to remain up to date and following trends.

Franchises offering online and social media services are a great way to support local businesses and help them market themselves. There is no need for a background in technology or PR, but a passion for communicat­ions and digital resources would be helpful. A lot of services can be provided from one’s home and a franchisee is likely to have a good work life balance. However, online services could need assistance to anyone at anytime, and a marketing campaign might have time constraint­s and need constant reviews. If you’re looking for a less hands on approach, ensure a franchise comes with great support and a lot of flexibilit­y in hiring talent who can get the job done.

Cleaning Services

The most notable business service franchise is the cleaning service. A lot of businesses rely on outside sources to help them upkeep their inside operations like cleaning. A business needs other companies to come to their office after hours and make sure everything is vacuumed, clean, washed and ready to run the business the next day.

Though day to day cleaning is a franchise within itself, there are also window washing franchises, or floor cleaning and buffering franchises as well as gardening. Depending on the breadth of services you would like to offer, some franchises have a variety of cleaning services or specialize in a particular one.

Coffee delivery and food catering services With businesses catering to other businesses, they need a little support for their networking and meetings. A lot of businesses rely on outside sources for catering needs, especially during events and conference­s.

Offices are always hosting lunches and larger scale meetings that need to provide lunch or buffets to keep the teams engaged and to have more people sign up. Offering food as part of a meeting or venue has become the norm in the office industry and it’s a great place for franchises to step in. A food franchise may specialize specifical­ly

“Though day to day cleaning is a franchise within itself, there are also window washing franchises, or floor cleaning and buffering franchises as well as gardening.”

in business and event catering, but may also have other food options to consider. Nowadays, food businesses tend to reach beyond the scope of one service but there are catering specific franchises if that’s the focus you would like to remain within.

If the franchise only works with businesses and events, it would be wise to review other franchises to get a sense of expectatio­ns and workload to give a better understand­ing of expectatio­ns, and be sure to ask if the franchise comes with potential clientele. A catering service that is specific to events may be more successful in a busier territory or a large city.

On another side of the food industry comes coffee delivery. Not only do offices want coffee delivered to them for specific events but they also want coffee on hand for everyday use and to provide a boost to their employees. This type of franchise is likely a mobile franchise with a smaller start up fee. Employees would deliver a supply of coffee to offices to have on hand for a period of time and ensure all their coffee needs are met, sometimes including coffee makers and other speciality products and services. A franchise may be called in for events or during low supply, and may be asked to serve coffee for higher up occasions. It’s important to take a look at the portfolios franchises have and what the expectatio­ns are for a franchisee before investing, but this is generally an easy business format to take on.

When it comes to helping other businesses to grow, function and succeed, franchises can help support others reach the best of their potential. Businesses are dependent on others to help them get the message out and remain efficient and operating throughout the day.

There are numerous opportunit­ies for franchisee­s interested in a business services franchise, so the options are endless. It’s a great time to figure out one’s area of passion and look into how it provides to businesses, as well as the greater public with services. Some franchises work with individual­s, customers and businesses to take advantage of all possibilit­ies for clientele. Depending on the workload and customer base one was interested in, a franchisee could consider different quantities of clients. The most beneficial part of business service franchise is the reputation they have already set in place and the roster of potential clients already set in place.

Whether it’s a small scale mobile coffee delivery or a large tech company specializi­ng in marketing and promotion, business services offer many opportunit­ies for franchises to help other businesses reach their greatest potential and become a success.

ABOUT THE AUTHOR: After receiving an English Degree, followed by a Journalism Diploma, Gina Gill became a freelance journalist in 2008. She has worked as a reporter and in communicat­ions, focusing on social media. She currently works as a community informatio­n officer with Epilepsy Society, while pursuing her writing career at the same time.

“The benefit of a business service franchise is that it tends to come with a portfolio of clients, contracts or potential clients . . . . You might have the opportunit­y to gain a franchise with a lot of clients built in from the get-go.”

Look out for our next special feature: HEALTH AND FITNESS

“Offering food as part of a meeting or venue has become the norm in the office industry and it’s a great place for franchises to step in. A food franchise may specialize specifical­ly in business and event catering, but may also have other food options to consider.”

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