Franchising Magazine USA

FARMER BOYS LAUNCHES CHARITY INITIATIVE TO SUPPORT FEEDING AMERICA® AMID COVID-19

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Farmer Boys®, the Southern California-based fast casual concept known for its award-winning burgers and exceptiona­l service, has introduced a limited-edition t-shirt with the slogan “Do Good. Be Well. Be a Farmer.” available for purchase through the Farmer Boys website. All proceeds from the t-shirt sales will be donated to Feeding America to support their efforts in helping those facing hunger and food insecurity during these uncertain times.

“Our guests have generously supported our in-store fundraiser­s year after year, so we wanted to provide unique ways for guests to help support the heroes on the frontlines and those in need during this uncertain time. They always amaze us with their giving spirit, and we are confident that together we can make strides to help our communitie­s,” said Larry Rusinko, vice president and chief marketing officer for Farmer Boys.

Farmer Boys is also offering financial support to their corporateo­wned restaurant team members via a $200,000 Farmer Boys Hardship Fund. Farmer Boys’ senior corporate executive team is contributi­ng to the fund, and all restaurant support team members are invited to contribute at their discretion.

All Farmer Boys restaurant­s in California and Nevada are open for phone-ahead ordering and carryout, while select locations are also continuing to serve Farmer Boys fans via drive-thru and third-party delivery. Customers can visit Farmer Boys’ VIF (Very Important Farmer) app, available to download in the Apple app store and on Google Play, for location-specific informatio­n on how to order & pick up your food.

Visit www.farmerboys.com and follow the brand at @FarmerBoys­Food on Instagram and Facebook, and @FarmerBoys on Twitter.

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