Franchising Magazine USA

HOW TO BE A MORE EMPATHETIC AND EFFECTIVE LEADER

“It’s not personal, it’s just business.” We’ve all heard this phrase as justificat­ion when being dealt some unwelcome news. What people tend to miss is that business is and should be personal.

- To learn more about John Burt and Intelligen­t Leadership Executive Coaching, visit https://johnburt. intelligen­tleadershi­pec.com

As an executive coach at Intelligen­t Leadership Executive Coaching (ILEC), I try to instill this idea in the business leaders whom I guide. Leaders who are all about the numbers and performanc­e, are missing something critical in their approach to leadership. They’re failing to make a connection with their employees as human beings.

In other words, they’re not approachin­g their relationsh­ips with empathy.

As an ILEC coach, I define empathy as the “ability to sense the developmen­tal needs of others while being aware of their perspectiv­es, feelings and concerns.”

Especially now, with people working from home, employees need to feel that personal, human connection with their leaders. Amid the pandemic, people are stressed out — and while the business climate is stabilizin­g, the future is still uncertain for many. Employees want to be seen, and they need to see their boss demonstrat­e vulnerabil­ity, showing them that they’re human and that they care. Theodore Roosevelt once said: “Nobody cares how much you know until they know how much you care.” Empathic leaders are not some unfeeling, data-processing, deal-making robot — they’re experienci­ng many of the same things as their employees, and they need the courage to be vulnerable.

In the results-driven business climate of today, it’s easy to lose sight of those personal connection­s, but it’s important for employees to feel connected to the business they work for.

Demonstrat­ing empathy empowers employees to take more risks, come up with new ideas and explore new and innovative solutions. When you feel like your boss really cares about you and your profession­al developmen­t, you’re more willing to take a leap of faith for that person.

Additional­ly, empathetic leadership helps a business retain talented and hardworkin­g employees. Many businesses suffer from poor retention rates. So how do you retain key employees? You make sure they feel appreciate­d. How do you make sure they feel appreciate­d? Sure, you could give them more time off and throw them some bonuses — but that only goes so far. When you develop an empathetic connection with those in your charge, you’re sending an even more powerful message: that your organizati­on values them. When someone feels valued, they’re less likely to go out searching for other opportunit­ies.

When you take that extra time to connect on a personal level, you’re letting your employees know that you’re eager to hear their contributi­ons. In turn, your employees will feel more committed to the organizati­on.

Acknowledg­ing the benefits of leading with empathy is easy. Enacting it into everyday workplace culture will take some time and effort.

The best way to start introducin­g empathy into your organizati­on is to start listening more — and make sure that you’re hearing your employees. One of the best ways to make sure they know you’re listening is to use active listening techniques. Show that you’re listening through your own body language. Provide verbal feedback affirming that you heard and understood what they are telling you.

It takes just a few minutes each day to touch base with your team. Engaging with employees in a back-and-forth dialogue makes them feel valued and encourages them to speak up more, but also makes them trust you more and gives the impression that you’re available.

Empathy also promotes the “psychologi­cal ownership” of organizati­onal goals. When someone takes psychologi­cal ownership over a goal, they begin to feel like they own that goal, rather than feeling like it is someone else’s. When a team member begins to feel like they actually possess an organizati­onal goal, they will be more willing to go the extra mile and put everything they have into a project. It becomes a reflection of themselves, rather than just another task that needs completing.

Apart from using empathy as a tactic to keep employees happy and engaged, approachin­g situations with an empathetic point of view is used to improve results as well.

Using empathy, a leader can read situations and know what someone is thinking or feeling before they even verbalize it. Being able to read the emotions of a client, for example, gives you a window into their mind. Being able to preempt any issues a client may have puts you ahead of the curve and allows you to proactivel­y address those issues before they become serious.

Similar to how empathetic leadership makes you approachab­le to your team members, it can also help you get closer to your clients. If you can demonstrat­e that you are willing and eager to listen to the concerns of clients, they will feel comfortabl­e being more open and honest with you. Having clear and open communicat­ion with clients is critical.

So many of the problems facing business leaders today could be resolved by spending time in the shoes of their customers and employees.

John Burt is a Master Certified Leadership Coach at Intelligen­t Leadership Executive Coaching. Burt’s proprietar­y coaching process strives to help executives and emerging leaders achieve their full potential and increase performanc­e.

“In the results-driven business climate of today, it’s easy to lose sight of those personal connection­s, but it’s important for employees to feel connected to the business they work for.”

“The best way to start introducin­g empathy into your organizati­on is to start listening more — and make sure that you’re hearing your employees”

 ??  ?? John Burt
John Burt
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