GERMINATOR REFRESHES BRANDING AND LAUNCHES SAFE ZONE CAMPAIGN

Germinator Mobile Sanitizing and Disinfecting has had a refresh, simplifying its branding to “Germinator” and launching a new creative campaign with an educative message.

The company’s first initiative is the launch of the Germinator Safe Zone campaign, which aims to better educate the market on the value proposition of 360-degree germ protection, 365 days a year for the spaces where we work, live, and play.

Launching in parallel with the new campaign, Germinator has embarked on a number of strategic channel partnerships, which includes the ability to offer new lines of sanitizing body products designed to provide protection up to four hours per use, air disinfection units designed to remove viruses, bacteria, allergens, and contaminants in the air, and innovative backpack and handheld mini electrostatic sprayers.

Germinator has also connected with SafeAccess, a risk management solution suite, which allows enterprises, schools/ academia, and event organizers to easily create and maintain health and safety policies and procedures, contact tracing, testing, digital health passports, AI-based cough signature detection, and more. These new initiatives, when coupled with the company’s patentpending sanitizing and disinfecting service, create Germinator Safe Zones that provide advanced protection for surfaces, air and you.

Changes to the brand also include an updated logo and new website domain.