Franchising Magazine USA

SALADWORKS AND FRUTTA BOWLS TEAM UP WITH COMBO KITCHEN

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Saladworks and Frutta Bowls have announced a partnershi­p with Combo Kitchen, a franchise system that allows entreprene­urs to invest in a ghost kitchen and operate multiple food concepts listed in its network.

Operators benefit by generating additional revenue with the incorporat­ion of a proven concept, while maintainin­g or even reducing their standard restaurant expenses. Combo Kitchen anticipate­s substantia­l growth nationwide with the WOWorks brands. In the first 60 days of the partnershi­p, Combo Kitchen signed Saladworks for 14 initial locations. It foresees growing Saladworks and Frutta Bowls brands at a rate of 5-7 locations monthly throughout the remainder of 2021.

“What’s powerful about this partnershi­p is its mutual benefit for all parties involved. Our unique ghost kitchen model calls for proven brands. Saladworks and Frutta Bowls can experience exponentia­l growth while Combo Kitchen handles all franchise sales, royalty collection­s and other operationa­l responsibi­lities,” said Combo Kitchen CEO Hossein Kasmai. “Restaurant operators boost their revenue with the incorporat­ion of a recognized and establishe­d brand, while consumers can take advantage of new flavors being brought to their area.”

In the past year alone, Saladworks has grown by more than 40 restaurant locations, entering new markets such as Canada, California, Tennessee, Rhode Island, Ohio, Florida and Indiana. Roughly 80% of these openings mark non-traditiona­l presences, i.e. ghost kitchens, food trucks, grocery retail, hospitals and universiti­es, as the brand continues to flex its muscles as an industry disruptor. Frutta Bowls is a fast-casual trend-setter centering on a unique menu that is made fresh-to-order with no sweeteners, no juices and no fillers added.

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