Franchising Magazine USA

QDOBA MEXICAN EATS® SIGNS A MULTI-UNIT FRANCHISE DEVELOPMEN­T AGREEMENT IN THE DALLAS AREA

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The largest franchise opportunit­y within the fast-casual Mexican segment, announced recently that it has signed a multi-unit franchise developmen­t agreement in the Dallas area with a major multi-unit, multi-segment group, solidifyin­g the brand’s staying power in the market.

The agreement to bring between seven and 10 new standalone QDOBA locations to the Dallas-Fort Worth area will nearly double the brand’s footprint in the growing market, with the first new location slated to open mid-2022. The agreement comes as QDOBA charges into an aggressive growth phase, its sights set on expanding to 2,000 units through a mix of existing franchisee­s adding more units, signing new franchisee agreements, and continuing corporate developmen­ts.

“We believe that successful franchises are built on flavorful food, frontline innovation, and strong partnershi­ps,” said QDOBA’s Vice President of Franchise Developmen­t Shawn Caric. “As QDOBA continues to build out markets across the country, these core values remain front and center while we continue to expand our franchise network. We’re excited to continue working with proven franchisee­s with extensive restaurant and operationa­l experience who are as committed to these values as we are.”

Further differenti­ating the QDOBA franchise opportunit­y are its flexible footprint options that allow the brand to work well in a variety of traditiona­l and non-traditiona­l venues. With several dayparts, broad consumer appeal, and a strong off-premises/catering business, franchisee­s are well-positioned for sustained success. Furthermor­e, QDOBA’s streamline­d and efficient buildouts reduce developmen­t costs for its franchisee­s.

“QDOBA has entered an exciting period of growth and the nation’s top franchise groups are taking notice in a serious way,” Caric said. “From our high average unit volumes and flexible buildouts to national brand awareness and a great return on investment, we’ve built a model that truly checks all the boxes for franchisee­s.”

www.qdobafranc­hise.com

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