Franchising Magazine USA

Expert Advice: The Risk of Misinterpr­eting New CDC Guidelines

Adam Povlitz | CEO & President | Anago Cleaning Systems

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Recently, the United States Centers for Disease Control and Prevention (CDC) revised its guidelines for cleaning and disinfecti­ng against COVID-19.

Although informativ­e, many national media outlets reporting left out the details of the recommenda­tions, cutting the bulk of the report in favor of quick headlines. It is essential to clarify the importance of proper cleaning, disinfecti­ng, and sanitizing protocols and what we’ve come to expect as consumers from the businesses we patronize. Although we are gaining ground on the COVID-19 virus, the main takeaway is that best practices learned over the past year should not be disregarde­d and placed upon the proverbial shelf.

During the pandemic, proper protocols kept businesses open, kept employees and customers safer, and provided the peace of mind needed to continue operations. Companies across the nation must review their pre-COVID protocols, identify what changed and find a happy medium without reverting to the minimal cleaning procedures of the past. Where businesses land on how they re-calculate their cleaning methods will highly depend on the type of business. And patrons will undoubtedl­y take notice. For example, a restaurant will need a much higher degree of cleaning than a retail clothing store.

The CDC states, “Cleaning with products containing soap or detergent reduces germs on surfaces by removing contaminan­ts and may also weaken or damage some of the virus particles, which decreases the risk of infection from surfaces.”

The CDC is correct, but businesses may want to continue industry-leading best practices by cleaning more frequently and choosing to disinfect communal areas, especially if high transmissi­ons of COVID-19 continue within the communitie­s they serve. It is crucial to keep in mind that relaxing cleaning guidelines will likely come with relaxed personal hygiene practices from many people. Washing hands, wearing masks, and relaxed social distancing guidelines may have helped reduce infection rates. As these recommenda­tions are relaxed and people choose not to receive vaccinatio­ns, returning to social activities without safeguards leaves communitie­s at a higher risk. This makes public areas, including restaurant­s and businesses, more susceptibl­e to increased infection rates.

Additional­ly, it is essential to emphasize the extreme importance that cleaning and disinfecti­ng surfaces can reduce the spread of COVID-19 and other pathogens. Businesses need to remember that cleaning regimens are most effective when a multi-step approach is practiced with U.S. Environmen­tal Protection Agency (EPA)-approved products. The most effective practice involves first cleaning surfaces to remove or reduce soil loads, then disinfecti­ng to kill bacteria, fungi, and inactivate­d viruses.

The other area of clarity involves the use of fogging, fumigating, and widearea electrosta­tic spraying. The CDC states that this is not recommende­d as a primary method of surface disinfecti­on. As this is correct, industry-leading best practices suggest that the level of disinfecti­ng need to be determined based on the type of business. When used as part of a comprehens­ive cleaning regimen, electrosta­tic sprayers can be highly effective for high-traffic consumer facilities, especially since there is no way of knowing which patrons are vaccinated and which ones are not. When using chemicals and disinfecti­on equipment of any kind, it is essential to read the label and use products correctly to prevent unnecessar­y overuse and exposure. It is also important to let profession­als facilitate the cleaning.

As we gain ground on this pandemic, there are still many uncertaint­ies despite the increased number of vaccinated people. Businesses of all types must continue to practice vigilance in the fight against the spread of COVID-19 and its variants as they emerge worldwide, not to mention influenza, norovirus, and Methicilli­nresistant Staphyloco­ccus aureus (MRSA), which can also negatively impact public health. There are several layers to this issue, and many businesses desire to erase all memories of the previous year to return to pre-COVID activities. We get it. However, it is essential to maintain vigilance. In addition to indoor air quality needs, businesses should continue to utilize cleaning profession­als to enhance their efforts in cleaning and disinfecti­ng public facilities with added focus on high touchpoint­s.

We agree with the CDC’s guidance and recognize the agency’s continued efforts in the fight against COVID. However, we encourage all businesses to read through CDC recommenda­tions thoroughly, not relying solely on short-and-sweet partial reports found in the media, when making decisions on the best and most effective cleaning and disinfecti­on regimen for their facilities. Our profession­al experience shows that continued disinfecti­ng when implemente­d with a comprehens­ive cleaning regimen and other social guidelines, can play a role in significan­tly reducing the risk of infection spread. Businesses that maintain proper cleaning protocols provide employees and customers greater peace of mind and demonstrat­e a public responsibi­lity toward prioritizi­ng health and safety.

Adam Povlitz is CEO & President of Anago Cleaning Systems, one of the world’s leading franchised commercial cleaning companies, and a leader in technologi­cal advances relating to business operations and janitorial services. A previous IBM executive, Adam holds several business degrees and certificat­ions, including an MBA in Marketing and Finance from the University of Miami. He is a Lean Six Sigma Green Belt, an IFA Certified Franchise Executive, and an ISSA Cleaning Industry Management Standards Expert.

Anago is proud to be recognized as a top franchise for Veterans and offers a discount to our service members. Anago is accredited by the IFA’s Vet Fran initiative and offers a discount to any honorably discharged Veteran. Anago Cleaning Systems welcomes all Veterans looking to open a Master or Unit Franchise.

“As recommenda­tions are relaxed and people choose not to receive vaccinatio­ns, returning to social activities without safeguards leaves communitie­s at a higher risk. This makes public areas, including restaurant­s and businesses, more susceptibl­e to increased infection rates.” “We encourage all businesses to read through CDC recommenda­tions thoroughly, not relying solely on short-andsweet partial reports found in the media.”

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Adam Povlitz

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