Franchising Magazine USA



French-founded and French-owned la Madeleine is expanding franchise opportunit­ies throughout the U.S. as the brand carries on the tradition of serving approachab­le, Frenchcuis­ine fast casual dining across North America. The brand is specifical­ly seeking growth with qualified franchise candidates in 10 states: Arizona, Colorado, Florida, Kansas, North Carolina, Ohio, Pennsylvan­ia, Tennessee, Utah and Virginia.

“We are excited to introduce our high-quality and unique French fare into new cities across the country by extending our franchise opportunit­ies,” said la Madeleine Chief Operating Officer Christine Johnson. “For over 40 years, la Madeleine has been a beloved franchise concept. We eagerly look forward to welcoming new partners who will open cafes and introduce new guests to cherished brand classics like Croque Monsieur, Quiche Florentine and, of course, our famous Tomato Basil Soup.”

“Expanding into these states allows la Madeleine to ignite a new passion in entreprene­urs seeking growth opportunit­ies with a progressiv­e and relevant brand,” said la Madeleine Senior Director of Franchise Developmen­t Mark Ramage. “As we continue to modernize our franchise concept for the next generation and new guests to come, our goal is to attract multi-unit franchisee­s with restaurant experience who will embrace our culture and strive to deliver an exceptiona­l dining experience.”

La Madeleine offers a range of prototypes to accommodat­e different trade areas. Options include Traditiona­l, apfetteitr­e, Self-contained Kiosk or Inline formats that provide flexible opportunit­ies, including designs ideal for nontraditi­onal venues. Each Traditiona­l cafe is around 3,500 to 4,500 square feet and employs 25-30 part-time and full-time employees.

To learn more about franchisin­g with la Madeleine, go to www. lamadelein­

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