Franchising Magazine USA

Fresh Coat

HOW FRESH COAT HAS SOLIDIFIED ITS REPUTATION AS THE TRUSTED PAINTING FRANCHISE

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It doesn’t require years of experience to know just how tainted and fragmented the painting industry is.

Everyday, painters show up hours late, call it a day early, and leave jobs halffinish­ed… sometimes never finishing them at all. Unfortunat­ely for customers, both commercial and residentia­l painting too often lacks accountabi­lity, reliabilit­y, affordabil­ity, and yet the quality is still hit or miss. Steve Kwon, SVP of Franchisin­g tells a story; “I called four painters. Two didn’t show up. One showed up an hour and a half late. And one wrote a quote on the back of a speeding ticket. It felt good knowing that our Fresh Coat owners are so much better than that.” Ask anyone about their experience­s with the painting industry, and they’re sure to share a similar story. The Fresh Coat Franchise- recently named to Entreprene­ur’s Franchise 500 and Franchise Gator’s Top 100 Franchises for 2018- has capitalize­d on the stigma within the painting industry by simply committing to do the very thing its competitor­s have failed to do; putting the customer first.

“It’s about the people. We give [our franchisee­s] a proven system in which they can support their family and effectivel­y scale their business.” - Brian Santos

According to Brian Santos, Fresh Coat’s Director of Education; “It’s about the people. We give [our franchisee­s] a proven system in which they can support their family and effectivel­y scale their business.” Fresh Coat, from the top down, has dedicated itself to quality and to the customer. ‘Quality’ and ‘Accountabi­lity’ aren’t just buzz words; they are the foundation of the brand itself. While Fresh Coat offers countless perks to franchisee­s, including EPIC™ Proprietar­y Quoting Software, National Partnershi­ps (the likes of Sherwin Williams), Easy Pay™ (0% same as cash financing), and a VIP Realtor Referral Program, what they really pride themselves on is not their technologi­cal edge, nor is it their marketing support, but rather the quality of work they provide and the trusted household name they have cultivated nationwide. With industry-leading profit margins, a $140 Billion market demand, and no inventory required, prospectiv­e franchisee­s are increasing­ly being drawn to the financial opportunit­y of owning a Fresh Coat. But its not just the money that makes the difference, it’s the desire to join a trusted brand in an untrustwor­thy industry and the opportunit­y to be an asset to the community, that has driven painters and non-painters alike to launch their own Fresh Coat Business.

For more informatio­n on starting your own Fresh Coat Franchise, visit: www.FreshCoatF­ranchise.com/trust.

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