Franchising Magazine USA

FIRSTLIGHT HOME CARE ANNOUNCES EXPANSION TO CANADA

- www.firstlight­homecare.com

FirstLight® Home Care, an awardwinni­ng provider of non-medical home care, is pleased to announce it is expanding its caregiving services to Canada. Sam Riad, CEO of Comfort of Senior Living, has signed on as a master franchise and will operate as FirstLight Home Care of Canada.

Riad currently operates 10 Comfort of Senior Living retirement communitie­s across the Province of Ontario. The master franchise agreement will allow Riad to introduce the FirstLight Home Care brand and deliver the company’s non-medical home care services to a brand-new market.

“We are thrilled to bring our FirstLight brand to Canada,” said Jeff Bevis, CEO and Co-Founder of FirstLight Home Care. “Internatio­nal expansion has always been part of our strategy, and we believe we have found a solid master franchise partner in Sam Riad. He has extensive experience and a deep understand­ing of the industry, establishe­d relationsh­ips in the market and the infrastruc­ture for rapid growth. And we share a similar mission, culture and calling to care for aging seniors and other adults in need of extra support.”

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