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Mas­si­m­il­iano Stanco, the tal­ented and in­no­va­tive de­signer, has en­chanted the world of clas­sic, el­e­gant fash­ion as can be seen in his de­signs and prod­ucts.

He was born in New York from first gen­er­a­tion Ital­ians. His fa­ther an en­gi­neer and his mother a school teacher. They lived in the United States, un­til as a fam­ily, they re­tuned to Italy in the eight­ies. His par­ents in­stilled in Mas­si­m­il­iano their pas­sion and love of Italy. They in­spired his en­thu­si­asm for de­sign which led him to at­tend the Ac­cademia delle Belle Arti di Firenze, in Florence, where he stud­ied pho­tog­ra­phy and ar­chi­tec­tural de­sign.

Cre­ative from an early age, he was shaped by his sur­round­ings. The beau­ti­ful land­scapes of the Ital­ian coun­try­side, its peo­ple, ar­chi­tec­ture and ex­cep­tional art found in­side and out­side of mu­se­ums.

His par­tic­u­lar in­ter­est was in ge­o­met­ri­cal de­sign and ar­chi­tec­ture. He spent hours de­sign­ing imag­i­nary cities, ul­tra mod­ern high-rise build­ings, and air­craft in­te­ri­ors. His pas­sions then ex­panded as he de­vel­oped a love for leather goods and fash­ion.

“I have al­ways been in­spired by so­phis­ti­cated cars and air­craft, it is not only the beauty of the de­sign but also the at­ten­tion to de­tail. I as­pire to com­bine de­sign and in­no­va­tion, just like a clas­sic car; The Maserati Qu­at­tro­porte, clas­sic, beau­ti­ful, in­side and out. A clas­sic car that never fades away, no mat­ter how old it gets”.

Mas­si­m­il­iano was heav­ily in­flu­enced by the two cul­tures he lived be­tween. He feels this helped him to take his pas­sion for fash­ion to the next level. He cre­ated his very first bag pro­to­types in the at­tic of an old coun­try house in Italy, typ­i­cal of many tra­di­tional Ital­ian ar­ti­sans. He re­al­ized the need for prac­ti­cal­ity of form from his many Amer­i­can in­flu­ences. He fuses the re­nais­sance and el­e­gance of Italy with the moder­nity and flair of New York, keep­ing ev­ery line still sim­ple yet func­tional.

The Van­vitelli hand­made brief­case was shown to Stanco’s un­cle who pro­duces very so­phis­ti­cated English style leather horse-sad­dles in Avel­lino, Italy. When his un­cle saw the beauty and qual­ity of the work he was ex­cited to work closely with Stanco’s team for the pro­duc­tion of his ex­ten­sive hand­made col­lec­tion in­clud­ing the hand­made ac­ces­sories. This even­tu­ally merged into a won­der­ful, col­lab­o­ra­tive part­ner­ship. Ev­ery Mas­si­m­il­iano Stanco prod­uct is au­then­tic and cre­ated us­ing time-hon­ored ar­ti­sanal tech­niques that en­sure the high­est level of qual­ity of the “Made in Italy” brand.

“Cre­at­ing the first Van­vitelli brief­case pro­to­type was one of the most sat­is­fy­ing ac­com­plish­ments in my life. I would look at it for days, hav­ing it in front of me while lis­ten­ing to mu­sic and en­vi­sion­ing how it might evolve”.

The col­lec­tion has ex­panded into footwear and smaller ac­ces­sories ap­ply­ing lux­u­ri­ous leathers and ma­te­ri­als with cus­tom made de­signs by Stanco.

“I have al­ways been am­bi­tious and for me the most im­por­tant job of a de­signer is to con­tin­u­ally find new points of view. I be­lieve that one pas­sion may lead to another, un­til the suit­able one finds you”.

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