SO­CIAL ME­DIA FRENZY

Frequent Flyer Destinations - - TRAVEL TECH -

ir New Zealand launches emoji travel tips Air New Zealand has de­vel­oped an in­ter­ac­tive on­line ex­pe­ri­ence al­low­ing peo­ple to ex­plore the best New Zealand has to offer us­ing emo­jis.

Users will be asked to com­ment on Air New Zealand #Emo­jiJour­ney Face­book or Twit­ter posts with a com­bi­na­tion of emo­jis which would best de­scribe their per­fect New Zealand get­away. This will then au­to­mat­i­cally gen­er­ate a link to a per­son­alised map of New Zealand for them, with emo­jis high­light­ing points likely to be of in­ter­est.

Click­ing on each of the emo­jis on the per­son­alised map will pro­vide more in­for­ma­tion about des­ti­na­tions and ac­tiv­i­ties on offer – such as food and bev­er­age hot spots, shop­ping, art and cul­ture, adventure pur­suits and things to

Ado in the out­doors. Air New Zealand General Man­ager Global Brand and Con­tent Mar­ket­ing Jodi Wil­liams Wil­liams says peo­ple, par­tic­u­larly mil­len­ni­als and Gen­er­a­tion Z, love to use emo­jis in their day to day life and the #Emo­jiJour­ney is de­signed to in­spire travel to and within New Zealand us­ing so­cial me­dia.

“This is a fun and unique way to show­case New Zealand and our re­gions, from skiing at Ruapehu, raft­ing in Ro­torua, or whale watch­ing in Kaik­oura, to the iconic Len Lye Cen­tre in New Ply­mouth, or some of the coun­try’s foodie hotspots. For ex­am­ple, if I wanted to head to one of New Zealand’s renowned wine re­gions I would en­ter the wine emoji.

“Our air­line is com­mit­ted to en­hanc­ing the cus­tomer ex­pe­ri­ence and lead­ing the way when it comes to in­no­va­tion. #Emo­jiJour­ney will be pro­gres­sively launched in our global mar­kets in English, Ja­panese, Ger­man and Chi­nese and we hope this new ex­pe­ri­ence will not only in­spire vis­i­tors to travel to New Zealand but will also get Ki­wis out ex­plor­ing their own back­yard,” says Ms Wil­liams.

Twit­ter’s Man­ag­ing Direc­tor for ANZ

Suzy Ni­co­letti says, “Emo­jis have be­come al­most ubiq­ui­tous on Twit­ter as ev­ery­one from politi­cians, to sports stars, to brands are us­ing these ex­pres­sive images to com­mu­ni­cate. When you can con­vey emo­tion faster and in less char­ac­ters than words, it’s no won­der they are so pop­u­lar.

“With an av­er­age of 3.5 bil­lion emo­jis used on Twit­ter ev­ery month, Air New Zealand’s #Emo­jiJour­ney cam­paign is a fun and easy way for Twit­ter users to dis­cover the best of what New Zealand has to offer, with all the cre­ativ­ity we’ve come to ex­pect from @FlyAirNZ.”

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