Unfold Art Exchange
Founded by Rachel Rekkab, ’UNFOLD' as a name is inspired by the ideas conveyed in the evocative words Emerge and Reveal. Their ambition is to offer unprecedented access to a larger, diverse and inclusive market that draws its inspiration from fast developing areas of the world outside the hegemonic centres.
Emerge refers to the association of five major emerging national economies expressed by the acronym BRICS: Brazil, Russia, India, China and South Africa.
Reveal reflects the idea of Art as a tool that allows humans to experience new ways of seeing the world, and its ability to create new synergies and enable a fruitful dialogue with other areas of human activity in an exciting manner.
With the success of the inaugural edition that took place from the 19-22 March 2018 in Dubai, United Arab Emirates (UAE), UNFOLD Art XChange aspires to become an international series in which its individual Art Talks; Art, Real Estate and the Built Environment and Evolving Culture, Developing Collections will be consequently hosted by other cities.
Art Talks I: Art, Real Estate and the Built Environment aims to create meaningful connections between art and architecture and will serve as a multicultural educational platform for government authorities, public art agencies, real estate developers, hoteliers, spatial designers and art experts to come together.
Art Talks II: Evolving Cultures, Developing Collections aims to bring together corporate and private collectors as well as private and public museums and institutions on one single platform. (Château de Montsoreau, France, 13-14 October 2018 and London, 12-13 March 2019)