Un­fold Art Ex­change

Dubai, UAE

Gervois - - Editorial Content -

Founded by Rachel Rekkab, ’UN­FOLD' as a name is in­spired by the ideas con­veyed in the evoca­tive words Emerge and Re­veal. Their am­bi­tion is to of­fer un­prece­dented ac­cess to a larger, di­verse and inclusive mar­ket that draws its inspiration from fast de­vel­op­ing ar­eas of the world out­side the hege­monic cen­tres.

Emerge refers to the as­so­ci­a­tion of five ma­jor emerg­ing na­tional economies ex­pressed by the acro­nym BRICS: Brazil, Rus­sia, In­dia, China and South Africa.

Re­veal re­flects the idea of Art as a tool that al­lows hu­mans to ex­pe­ri­ence new ways of see­ing the world, and its abil­ity to create new syn­er­gies and en­able a fruit­ful di­a­logue with other ar­eas of hu­man ac­tiv­ity in an ex­cit­ing man­ner.

With the suc­cess of the in­au­gu­ral edi­tion that took place from the 19-22 March 2018 in Dubai, United Arab Emi­rates (UAE), UN­FOLD Art XChange as­pires to be­come an in­ter­na­tional se­ries in which its in­di­vid­ual Art Talks; Art, Real Es­tate and the Built En­vi­ron­ment and Evolv­ing Cul­ture, De­vel­op­ing Col­lec­tions will be con­se­quently hosted by other cities.

Art Talks I: Art, Real Es­tate and the Built En­vi­ron­ment aims to create mean­ing­ful con­nec­tions be­tween art and ar­chi­tec­ture and will serve as a mul­ti­cul­tural ed­u­ca­tional plat­form for gov­ern­ment au­thor­i­ties, pub­lic art agen­cies, real es­tate de­vel­op­ers, hote­liers, spa­tial de­sign­ers and art ex­perts to come to­gether.

Art Talks II: Evolv­ing Cul­tures, De­vel­op­ing Col­lec­tions aims to bring to­gether cor­po­rate and pri­vate col­lec­tors as well as pri­vate and pub­lic mu­se­ums and in­sti­tu­tions on one sin­gle plat­form. (Château de Montsoreau, France, 13-14 Oc­to­ber 2018 and Lon­don, 12-13 March 2019)

Con­tact: www.un­fold­brics.art

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