Samsung’s Indian phone factory to have ‘limited impact’ on Chines
South Korean tech group Samsung and Chinese vendors are all betting on India, one of the fastest growing smartphone markets in the world. But Samsung’s new mobile phone manufacturing plant in the South Asian country, its biggest mobile phone plant in the world as reported, will only have a limited impact on its Chinese competitors, Xiaomi in particular, said an expert.
The new plant located in Noida, on the outskirts of New Delhi, was inaugurated on Monday. It will help Samsung gradually double its current annual production capacity in India from 67 million phones to 120 million in the next three years, ac- cording to a report by the Times of India.
Various players have already made inroads to bet on the lucrative smartphone market in India. Chinese brand Xiaomi became the top seller in the country, accounting for 25 percent of Indian smartphone sales in the last quarter of 2017, overtaking Samsung’s 23 percent, according to consultancy Counterpoint Research.
Data from the IDC showed in May that Xiaomi secured the top spot in terms of market share in India with 38.4 percent in the first quarter of this year, trailed by Samsung with 10.4 percent. Two other Chinese smartphone vendors, Oppo and Vivo, followed behind with 7.9 percent and 6.0 percent, respectively.
Sun Yanbiao, head of Shenzhen- based research company N1mobile, told the Global Times Wednesday that Samsung has lost smartphone market share in China as domestic brands like Xiaomi, Huawei and Oppo have quickly grabbed the market with cheaper prices, better quality and strong marketing.
“I think the Indian plant indicates Samsung’s intention to take root deeply in the country. At the same time, it seems like a retreating approach under the pressure of rising Chinese players by transferring its once major market to India, where the population dividend is being gradually released,” Sun explained.
Xiaomi and Oppo declined interview requests from the Global Times to comment on the issue.
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