Xiaomi leads In­dian mo­bile phone mar­ket in Q3; Vivo, Oppo also in top five

Global Times US Edition - - BIZOVE - By Xie Jun and Wang Yi

Chi­nese mo­bile phone com­pa­nies, which have taken a big share of In­dia’s mo­bile phone sec­tor, showed no signs of weak­ness in the third quar­ter de­spite a mar­ket con­trac­tion.

Ex­perts noted on Wed­nes­day that In­dia, with its com­pet­i­tive mar­ket and am­ple con­sumer de­mand, still of­fers a promis­ing fu­ture to Chi­nese mo­bile phone com­pa­nies.

The ex­perts’ com­ments come as sev­eral Chi­nese mo­bile phone brands re­ported good busi­ness per­for­mances in the In­dian mar­ket in the third quar­ter, sta­tis­tics from Canalys, a Sin­ga­pore-based tech­nol­ogy mar­ket an­a­lyst firm, showed on Tues­day.

Xiaomi shipped more than 12 mil­lion smart­phones in In­dia in the third quar­ter, grow­ing by 32 per­cent on a yearly ba­sis, mak­ing it the largest smart­phone ven­dor in In­dia.

Ac­cord­ing to a state­ment from Canalys, Xiaomi took pole po­si­tion for the fourth quar­ter in a row, fur­ther ce­ment­ing its lead in the coun­try.

A Chi­nese in­vestor sur­named Wang, who fo­cuses on cross-bor­der in­vest­ment be­tween China and In­dia, told the Global Times that he thinks the big­gest rea­son for Xiaomi’s pop­u­lar­ity in In­dia is be­cause they are rel­a­tively cheap.

A Chi­nese telecom­mu­ni­ca­tions ex­pert at­trib­uted Xiaomi’s suc­cess in In­dia to the fact that its “geek” image is wel­comed by lo­cal con­sumers.

“Xiaomi’s lo­cal­iza­tion strate­gies, such as adding tai­lored de­signs for lo­cal con­sumers in their prod­ucts, as well as do­ing lo­cal pro­mo­tion, work well in In­dia,” Liu Xingliang, head of the DCCI In­ter­net re­search in­sti­tute, told the Global Times on Wed­nes­day.

Chi­nese mo­bile phone brands Vivo and Oppo shipped 4.5 mil­lion and 3.6 mil­lion units, re­spec­tively, in In­dia in the third quar­ter, up by 12 per­cent and down by 2 per­cent, mak­ing them the third- and fourth-largest phone ven­dors in the coun­try.

Ship­ments by South Korean brand Sam­sung slipped by 2 per­cent, but the com­pany still man­aged to be the sec­ond-largest phone ven­dor in the coun­try.

Chi­nese mo­bile phones are swim­ming against the tide, though, as the mo­bile phone sec­tor is de­clin­ing in In­dia. In the third quar­ter, In­dia's mo­bile phone sec­tor con­tracted by 1 per­cent on a yearly ba­sis, the Canalys data showed.

Liu said that In­dia – which has a big pop­u­la­tion – is still a promis­ing mar­ket for Chi­nese mo­bile phone ven­dors.

He also pointed out that com­pe­ti­tion among Chi­nese brands in In­dia is good for China’s mo­bile in­dus­try.

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