China’s gi­ant panda A Pu de­buts on the in­ter­na­tional stage

Global Times US Edition - - LIFE - Page Ed­i­tor: xuli­[email protected]­al­times.com.cn

White face, black eyes with a chubby body, the adorable panda has left a deep impression on ev­ery­body’s mind. But what do you think of an in­tel­li­gent, pas­sion­ate and en­er­getic im­age of China’s gi­ant panda?

China Gi­ant Panda Global Im­age De­sign Com­pe­ti­tion was launched by China In­ter­con­ti­nen­tal Com­mu­ni­ca­tion Cen­ter (CICC) and China Con­ser­va­tion and Re­search Cen­ter of Gi­ant Pan­das in Fe­bru­ary. Af­ter a four-month-long com­pe­ti­tion, the im­age of panda A Pu was se­lected from 2,023 global works in 22 coun­tries on June 12 and will kick off a se­ries of an­i­ma­tions and ex­hi­bi­tions to the pub­lic in the near fu­ture.

The images of A Pu are ex­pressed by dif­fer­ent top­ics in­clud­ing mu­sic, e-sports and en­vi­ron­men­tal pro­tec­tion. For ex­am­ple, the pic­ture of mu­si­cian A Pu shows he is play­ing an elec­tric gui­tar.

“Those images high­light the el­e­ments of in­ter­na­tion­al­iza­tion and youth, and demon­strate the in­ter­na­tional im­age of the Chi­nese gi­ant panda,” ac­cord­ing to a press re­lease sent to the Global Times from CICC.

Idea in­spi­ra­tion

“We par­tic­i­pate in this com­pe­ti­tion be­cause many peo­ple in­clud­ing me like the panda. We are very im­pressed by its im­age from the fa­mous movie Kung Fu Panda and as a pro­fes­sional in creating an­i­ma­tion, I be­lieve we can cre­ate a great panda im­age by our­selves,” Wang Tian­shi, a de­signer from the cham­pion team and a teacher from Bei­jing Film Acad­emy, told the Global Times.

Wang said at the be­gin­ning of the de­sign, the six core mem­bers in the team did not have a clear idea about the im­age, but they made one thing clear – that de­sign­ing a char­ac­ter should be based on the panda’s in­trin­sic char­ac­ter rather than sim­ply de­sign­ing a beau­ti­ful ap­pear­ance.

Thus, they started from set­ting the im­age’s personalit­y. They later cre­ated a charm­ing sunny young personalit­y by com­bin­ing the theme of China’s gi­ant panda and the world’s new youth, de­sign­ing hun­dreds of vis­ual images and voted for se­lect­ing the best one.

This set of images ex­presses A Pu’s youth­ful vi­tal­ity and en­ergy, and choos­ing th­ese top­ics are more in line with his im­age and personalit­y, which is full of pos­i­tive en­ergy.

Speak­ing of the name A Pu, Wang ex­plained that the name’s pro­nun­ci­a­tion is sim­i­lar to the English word “up,” which means mov­ing for­ward.

“The process of cre­ation is very en­joy­able be­cause I can co­op­er­ate with many fa­mous artists to ex­change ideas as a de­signer and I also made many new friends. All the things I ex­pe­ri­enced are a re­ward for me,” Wang said.

Hard se­lec­tion

“The de­sign of the com­pe­ti­tion men­tioned a lot of im­por­tant el­e­ments like sci­ence and glob­al­iza­tion, and we need to em­pha­size the young China and the new in­ter­na­tional role of China through the im­age,” Mary Sue Gins­burg, one of the judges and the head of the Asian De­part­ment of the Bri­tish Mu­seum, said in the fi­nal com­pe­ti­tion.

Some Chi­nese ne­ti­zens com­mented that the im­age of A Pu is sim­i­lar to Black Cat De­tec­tive,a Chi­nese an­i­ma­tion tele­vi­sion se­ries pro­duced by the Shanghai An­i­ma­tion Film Stu­dio.

“The im­age of the gi­ant panda has a lot of cre­ative space since its out­line is very simple. If we want to break this im­age, we need more in­no­va­tion,” said Zhu Yup­ing, the for­mer deputy di­rec­tor of Shanghai an­i­ma­tion film stu­dio.

Zhu noted that one of the dif­fer­ences in the com­pe­ti­tion is that the ex­perts gave some guid­ance for per­fect­ing the fi­nal work, which makes the work bet­ter.

“In this year’s com­pe­ti­tion, we saw a lot of re­fresh­ing de­signs, but in the end we could only choose one im­age to rep­re­sent the new youth. In the se­lec­tion of the last 50 works, we will pay more at­ten­tion to the fact that if this im­age is suit­able for an­i­mated images,” said Shi Jieyu, an­other judge of the com­pe­ti­tion.

Bright fu­ture

“We held the com­pe­ti­tion to se­lect a Chi­nese panda im­age be­cause we need a young im­age of the Chi­nese panda in the new era. A suc­cess­ful char­ac­ter im­age should not only rep­re­sent its own coun­try, but also rep­re­sent the com­mon­al­ity of all mankind. In that case, our panda A Pu show­cases the unique style of Chi­nese civ­i­liza­tion in the in­ter­na­tional arena, and also res­onates with peo­ple around the world to show our in­clu­sive and har­mo­nious at­tributes,” ac­cord­ing to the press re­lease.

Panda A Pu is like a bud of Chi­nese youth cul­ture and a rep­re­sen­ta­tive of new life hopes. He rep­re­sents the voice of Chi­nese youth and en­hances the ex­change and com­mu­ni­ca­tion be­tween the Chi­nese cul­ture and the world. This im­age will play the role of a medium to in­crease com­mu­ni­ca­tion among young peo­ple around the world, noted by the doc­u­ment.

CICC will co­op­er­ate with over­seas pro­fes­sional an­i­ma­tion teams to de­velop and cre­ate a se­ries of film and tele­vi­sion works by us­ing the im­age of panda A Pu as a pro­to­type, and con­tinue to pro­mote it.

“A Pu is about to ap­pear on the screen, and his charm will be fully dis­played in the form of an­i­ma­tion, interactiv­e ex­hi­bi­tions and other young peo­ple’s fa­vorite cre­ative meth­ods,” Wang said.

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