King,” Li once sold minutes, according grooming and coswas 31.1 billion yuan llion yuan in 2017, formation released website chinabaogao. orecast to reached d the Chinese groomt nurtures great eport by domestic on July 1. ng-based ty, said he spent 5,000 to 7,000 yuan annually on grooming and cosmetics products.
“I use toner, cream, essence and eyecream and sunscreen in winter, but only toner and sunscreen in summer,” he said.
Chinese people are eager for a higher quality of life thanks to the current emphasis on promoting higher-quality consumption, which has changed spending. The rising grooming and cosmetics market and male spending power shows that the “he economy” is thriving in the Chinese market and will continue to do well in the near future, Chen said.
Big global brands are turning their attention to other luxury products for male consumers in China.
In May, Italian fashion house Fendi for the first time showed its men’s and women’s collections together in Shanghai.
Prada also took its Spring/summer 2020 men’s fashion show to Shanghai in June. It was the first time Prada had staged its men’s show outside of Milan.
Luxury brands are more frequently showcasing their products for men in the Chinese market, industry insiders said. This indicates an increase in attention to the men’s market, as the range of products they offer has continued to expand.
This includes jewelry, cars, wines and electronic products geared toward male consumers.
“We’ve seen so many more male customers this year, and almost 60 percent of our daily revenue comes from them,” a salesperson at store selling smart sports bracelet in Beijing’s affluent Chaoyang district told the Global Times.
Consumer analysts agree that with the rise of the post-90s generation as a major source of consumption power in the country, the development of the “he economy” will see more rapid growth in the future.