Gam­ing sec­tor grows 10.8% in H1, in­dus­try re­port says

Global Times US Edition - - BIZIN -

The mar­ket scale of China’s gam­ing in­dus­try reached 116.31 bil­lion yuan ($16.89 bil­lion) in the first half of the year, up 10.8 per­cent year-on-year, ac­cord­ing to a re­port re­leased by CNG, a third-party plat­form in the gam­ing sec­tor.

Ex­perts be­lieve the coun­try’s reg­u­la­tion and guid­ance of the gam­ing in­dus­try’s de­vel­op­ment led to the growth, which en­hanced re­search and de­vel­op­ment (R&D) ca­pa­bil­i­ties and im­proved the in­dus­trial chain.

H1 ac­tual-sales rev­enue in the Chi­nese gam­ing mar­ket hit 70 bil­lion yuan, up 18.8 per­cent over the same pe­riod last year, ac­cord­ing to the re­port.

China’s self-de­vel­oped on­line gam­ing mar­ket main­tained growth in the first half year, with spend­ing on mo­bile games’ R&D ris­ing sig­nif­i­cantly.

The ex­port­ing pace of China’s gam­ing prod­ucts has sped up in re­cent years, with sales rev­enue of self-de­vel­oped on­line games in the over­seas mar­ket ris­ing by 23.7 per­cent year-on-year in the first hal, the re­port said.

Mean­while, Europe, the US, Ja­pan and South Korea have be­come ma­jor mar­kets.

Chi­nese game en­ter­prises are ad­van­ta­geous in gam­ing prod­ucts’ R&D and pro­mo­tion, while over­seas mar­kets at­tracted them to ex­pand their busi­nesses all over the world, ac­cord­ing to Teng Hua, gen­eral man­ager of CNG.

The over­seas down­load growth of Chi­nese games is likely to stag­nate, while con­sumer spend­ing poses huge growth po­ten­tial, par­tic­u­larly in de­vel­oped mar­kets as lo­cal con­sumers pos­sess strong spend­ing power, ac­cord­ing to Dai Bin, head of the greater China re­gion at App An­nie.

China-based game pub­lish­ers’ share of con­sumer spend­ing in in­di­vid­ual, de­vel­oped mar­kets was less than 20 per­cent in H1, but was grow­ing at a high speed.

In emerg­ing mar­kets, they en­joy a large share of the mar­ket, with In­dia re­port­ing the high­est in­crease of 110 per­cent, fol­lowed by Rus­sia, another in­dus­try re­port showed.

Most con­sumer-spend­ing on Chi­nese games comes from “hard­core” games, while re­cently there has been an in­crease in ad­ven­ture game pur­chases, ac­cord­ing to the re­port.

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