SPREADING THE NEWS
New media platforms
In a video posted on an account of CCTV, Kang commented that the popularity of the news program lies in the fact that Xinwen Lianbo is still what it was in the past. “We are never ‘down to earth’ when it’s time to take a lofty stance, and we never put on airs when it’s time to be down to earth,” he said in the post The post was reposted 75,000 times, drawing 30,000 comments and 590,000 likes.
On the news show of August 19, Kang and Ouyang unveiled a manuscript in the news, which contained nine large characters. Ouyang said that the design helps them to get a clearer picture of their job.
“It looks easy, but you’ll never know how hard it is (to broadcast news) until you try.” That’s because Xinwen Lianbo is more serious than other news programs, and places higher requirements on its anchors.
Kang joked that under this kind of pressure, he gets nervous when he hears the theme music of Xinwen Lianbo.
On the evening of August 16, Xinwen Lianbo launched its Wechat official account, with its first post receiving more than 100,000 views.
On August 24, Xinwen Lianbo officially entered Tik Tok and Kuaishou, China’s hit short video platforms.
It was followed by 12 million people soon after joining Kuaishou.
In the first video, Li Zimeng, a news anchor on Xinwen Lianbo, said, “I know the slogan of Kuaishou is ‘record the world, record your life,’ and we are the same since Xinwen Lianbo records China and Chinese people pursuing happiness and progress.”