Maxim’s wins ac­claim in Chi­nese main­land

Hong Kong res­tau­rant group racks up huge moon­cake sales

Global Times US Edition - - BIZUPDATE - By Song Lin

Hong Kong-based res­tau­rant chain Maxim’s Caterers and its leader’s firm pa­tri­otic stance have been draw­ing ris­ing sup­port in the Chi­nese main­land, in con­trast with an­other Hong Kong bak­ery, Taipan Bread & Cakes, which is fac­ing a boy­cott due to one of its board mem­ber’s pro-riot stance.

Most of Maxim’s moon­cakes have al­ready sold out, quicker than in pre­vi­ous years, the com­pany’s agen­cies and dis­trib­u­tors in the Chi­nese main­land told the Global Times on Sun­day.

“Some of my cus­tomers orig­i­nally planned to pur­chase Taipan’s moon­cakes, and have de­cided to buy Maxim’s in­stead,” one of Maxim’s agents in North­ern China, sur­named Liu, told the Global Times.

One of Maxim’s featured moon cakes racked up orders of over 68,000 on its flag­ship Tmall store as of Sun­day af­ter­noon. A Global Times re­porter also found that Maxim’s prod­ucts topped the moon­cake sales list in one of the shop­ping malls in Bei­jing on Satur­day.

In com­par­i­son, Taipan’s gen­eral dis­trib­u­tor in Bei­jing told the Global Times that all of Taipan’s moon­cakes had been re­moved from stores’ shelves and they would be re­turned to Taipan’s Chi­nese main­land gen­eral agency lo­cated in Guangzhou, South China’s Guang­dong Prov­ince. She noted that th­ese re­turned prod­ucts might ul­ti­mately be de­stroyed.

Top­ics about An­nie Wu Suk-ching, the el­dest daugh­ter of Maxim’s founder James Tak Wu who founded Hong Kong’s largest cater­ing group, have soared in pop­u­lar­ity on Chi­nese so­cial media plat­form Weibo in re­cent days. Wu has re­port­edly asked the Chi­nese Foun­da­tion Sec­ondary School in Hong Kong to pun­ish fac­ulty mem­bers and stu­dents who boy­cott classes.

She held a meet­ing with rep­re­sen­ta­tives of a stu­dent strike on Tues­day and stressed the greatness of Chi­nese his­tory, lo­cal news site hk01.com re­ported on Wed­nes­day.

Rad­i­cal anti-gov­ern­ment pro­test­ers have crit­i­cized Maxim’s, call­ing for a boy­cott of its moon­cake prod­ucts on so­cial net­work platforms like LIHKG.

Some of them even listed all of Maxim’s stores, aim­ing to attack them on­line one af­ter an­other.

The Peo­ple’s Daily on Sun­day praised Wu and Maxim’s, and noted the up­com­ing Chi­nese Mid-au­tumn Festival, a time of fam­ily re­unions when moon­cakes are tra­di­tional snacks. “What Chi­nese peo­ple long for is re­union, not ri­ots,” the re­port said.

Wu has also cared about the ed­u­ca­tion of young Hong Kong peo­ple for many years. She said young peo­ple should learn Chi­nese cul­ture, and that schools in Hong Kong should all raise China’s na­tional flag and sing the na­tional song, lo­cal news site hkcd.com re­ported.

She noted in the re­port that ev­ery cit­i­zen in the world should learn and un­der­stand their coun­tries.

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