CHECKING IN WITH MAGDALENA ŻELAZOWSKA
Director, Polish Tourism Organization
What makes Kraków a magical city for both business and leisure?
Kraków, one of the oldest cities in Poland, is the historic capital and former seat of Polish kings who resided at the spectacular Wawel Castle. The city overflows with legends, amazing historical architecture and art, as well as great leisure and entertainment options. Kraków is known for its cathedrals, Jewish history and rich university life. The Old Town has been a UNESCO World Heritage site for more than 40 years, and it enchants visitors at first sight. Kraków offers a deeper understanding and appreciation of Polish arts, history, culture, religion and architecture. At the same time, the city is full of young energy and business opportunities.
What most excites you about the future of Kraków?
Kraków is doing an excellent job curbing air pollution, which was threatening the priceless historic architecture and the locals’ well-being. Kraków was the first city in Poland to prohibit burning coal and wood in 2019. The city introduced a fleet of electric buses and constantly grows the number of parks along Vistula River. The future of Kraków looks green.
What is your favorite aspect of the city?
Whenever I visit Kraków, I get the impression of traveling in time. I also love the mix of cultural influences resulting from Poland’s turbulent past. Kraków’s diversity can be seen in the Jewish quarter of Kazimierz. This section of Kraków is home to several synagogues, a Jewish museum and a cemetery dating back to the 16th century. The famous movie Schindler’s List filmed here. Kazimierz hosts a renowned Jewish Cultural Festival each summer. It’s a perfect spot to taste local cuisine, which is full of surprises.
Which attractions do you recommend for first-time visitors to get a true flavor of Kraków?
Kraków’s Old Town is a must. It escaped much of the damage that ruined historical landmarks in other parts of the country during World War II. Kraków’s Market Square dates back to the 1200s and is a traditional European market square. It’s perfect for meeting, eating, shopping and strolling. The world’s oldest shopping mall, Cloth Hall, is perfect for hunting for local handicrafts. Wawel Castle is a popular stopping point for all who visit Poland. Its highlights include the treasury, armory and royal apartments with historic furnishings. St. Mary’s Church is another landmark. This outstanding Gothic church has an intricately carved wooden altarpiece and colorful stained glass, considered masterpieces, and the amount of gold on display is staggering. A trumpeter regularly plays a tune from the church tower, keeping a longstanding tradition.