Sweet Stuff

Golf Vacations - - News - by Terry Ross

The An­tigua Group, Inc.--one of the na­tion’s lead­ing de­sign­ers and mar­keters of life­style and golf ap­parel un­der the dis­tin­guished An­tigua brand—has un­veiled its new Spring 2016 Men’s Per­for­mance-72 Fash­ion Golf Wear Col­lec­tion.

The di­rec­tion for An­tigua’s 2016 men’s fash­ion golf wear re­flects cur­rent trends tak­ing shape in fash­ion, from cou­ture to ready-to-wear. The pal­ette in­flu­ence has swung from the pre­vi­ous sea­son’s elec­tri­fied brights to now ex­press­ing the most up-to-date and ut­most sim­plis­tic bright color sto­ries found uni­ver­sally in fash­ion prod­ucts from shoes, bags and belts to men’s and women’s golf wear. The pri­mary color story is suc­cinctly 2016, and pro­pels this new men’s col­lec­tion.

“En­vi­sion the aus­tere geo­met­rics of Mon­drian or a Ru­bik’s Cube,” said Sean Gregg, vice pres­i­dent of prod­uct de­vel­op­ment and mar­ket­ing sup­port for An­tigua. “Stripped down to the base col­ors them­selves, they’re bright red, yel­low, green, royal and pur­ple. But in­fused into per­for­mance fab­rics ac­com­pa­nied with blocks, stripes or tex­tures of neu­trals and com­ple­ment­ing hues, they be­come so vividly fresh and fun that re­nam­ing the col­ors to Fire, Sun­burst, Ver­dant, Hyp­notic and Mardi Gras is more in­dica­tive of their cur­rent fash­ion sta­tus.”

What makes this sea­son’s color pal­ette so unique is not the in­di­vid­ual use of any of th­ese col­ors--years past have seen a bright red in­cluded in a color story or a bright green as a com­ple­ment to an oth­er­wise soft pal­ette--it is the si­mul­ta­ne­ous use of all of, and only the pri­mary col­ors.

“See­ing the bold­ness of th­ese col­ors of­fered in tan­dem is such a re­fresh­ingly bold punch of new­ness that it’s com­pelling to want to pos­sess them all,” added Gregg.

An­tigua’s Spring 2016 men’s and women’s fash­ion styles com­ple­ment the color di­rec­tion. Clean to their core. This sea­son’s col­lec­tion of golf wear styles and styling de­tails equally mir­ror the mo­men­tum that fash­ion gi­ants and fore­cast­ers alike have com­mit­ted to as a rep­re­sen­ta­tion of this year’s fash­ion ideal.

An­tigua’s Spring 2016 Men’s Per­for­mance-72 Fash­ion Golf Wear Col­lec­tion in­cludes both of their state-of-the-art mois­ture-wick­ing tech­nolo­gies.

DESERT DRY™ is a mois­ture-wick­ing tech­nol­ogy cre­ated ex­clu­sively for An­tigua, to ab­sorb and wick mois­ture quickly and evenly. The Desert Dry prod­uct fam­ily in­cludes any gar­ment us­ing a fab­ric weight of 150 gsm or heav­ier. Typ­i­cally, fab­rics over 150 gsm of­fer more body and im­proved drape for the cus­tomers who don’t like the ul­tra-light­weight “clingy” fab­rics cur­rently in the mar­ket.

DESERT DRY™ XTRA-LITE (D2XL) com­bines An­tigua’s ex­clu­sive DESERT DRY™ mois­ture-wick­ing fea­ture with spe­cially con­structed ul­tra-light fab­rics for max­i­mum wick­ing per­for­mance and op­ti­mum com­fort. The D2XL prod­uct fam­ily in­cludes any gar­ment us­ing a fab­ric weight of 150 gsm or lighter. Th­ese fab­rics have been spe­cially en­gi­neered to be light­weight while not be­ing overly sheer. This is pos­si­ble through the use of ul­tra-fine yarns which gives a fab­ric more body while not dra­mat­i­cally in­creas­ing the weight.

Head­quar­tered in Peo­ria, Ari­zona, The An­tigua Group, through its li­cense sports divi­sion, holds li­cense agree­ments with the Na­tional Foot­ball League (NFL), Ma­jor League Base­ball (MLB), Mi­nor League Base­ball (Melba), Ma­jor League Soc­cer (MLS), the Na­tional Hockey League (NHL) and the Na­tional Bas­ket­ball As­so­ci­a­tion (NBA), Ul­ti­mate Fight­ing Cham­pi­onship (UFC), along with nu­mer­ous Amer­i­can univer­si­ties and col­leges for men’s, women’s and chil­dren’s ap­parel, head­wear and lug­gage. An­tigua ad­di­tion­ally de­signs, pro­duces and sup­plies prod­uct for cor­po­rate Amer­ica and spe­cialty retail man­aged un­der its cor­po­rate divi­sion. Its golf divi­sion also holds li­cense agree­ments with the PGA TOUR, LPGA and the PGA of Amer­ica.

Find An­tigua on the web at: www.An­tigua.com and ShopAn­tigua.com

One of the more in­no­va­tive ac­ces­sories for golfers as we head into the 2016 sea­son is a new type of divot tool that ac­com­plishes two things—it’s de­sign is one of the best for re­pair­ing pitch marks on the green and its shape makes it easy to dig out of your pocket along with all the tees and ball mark­ers.

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