Golf is a game played from the ground up. Most swing instructors will tell you that and stress the importance of footwork in initiating the swing.
But in addition, golf is a sport where walking and standing are just as important and starting with your feet, comfort and the correct posture can impact your body all the way to the top.
Correct shoe inserts are a key ingredient to this end, but virtually all golf shoes come with a “one size fits all” insert--and most of the after-market inserts that are available are not custom fitted to each foot and therefor lack all the ingredients to truly fit and correct any structural problems that an individual may have.
A new service called Upstep solves this problem with a true medical device—custom made orthotics— that are custom fitted with a mold and then designed by a top podiatrist. Upstep was founded by Israeli entrepreneurs who wanted to specialize in orthotics for sports enthusiasts and have concentrated on the golf market and what players of all levels want—better performance and more comfort.
Better yet, the service can be accessed on-line or at select retailers--and the costs are considerably below what custom orthotics usually run. Upstep was founded by Limor Katz, Aviad Raz, and Oren Raz, with an investment of $3 million. Delivery is quick and the service guarantees full customer satisfaction.
To expand its foothold in the golf industry in the United States, Upstep has appointed Oren Geri as its in-house golf expert. Geri is a former Israeli golf champion who is familiar to the American public thanks to his participation in two seasons of the reality show, The Big Break.
“As an innovative custom orthotics company operating in the United States, we saw early on that we were winning significant business volume from the golf community,” said Limor Katz, co-founder and marketing manager at Upstep. “To penetrate this market, our chief podiatrist, Phillip Wells, carried out comprehensive research that included feedback from players and coaches on the pro circuit. As a result, we gently inserted golf enhancing elements into our design, while maintaining the comfort and customization platform. Upstep’s golf enhancing elements help deal with common physical problems related to the swing, allowing players to feel more comfortable in their shoes, experience greater energy, and improve their game.” The process the company has set up is simple. You can order on-line and answer some basic questions about your shoes and feet to help their staff in the design; a mold kit is sent out and it only takes a few seconds to get an impression that is shipped back to the company with a mold of your feet. Within 12 days the orthotics are sent back.
Not only do these well-made custom orthotics help with the overall experience of walking, hitting shots and bending, they also serve to help in maintaining balance and stability through the swing with their low profile yet carefully designed features that are custom made for every foot and facilitate better function.
For more information on Upstep: www.upstep.com