SWEET STUFF
PeakVision
Everyone likes a comeback story. Just as Tiger Woods is doing just that on the course—one sunglass company that has been a staple in the golf world for several years is doing that in the sports eyewear field.
PeakVision sunglasses, which owns a patent on one of the more innovative technologies in golf sunglasses, had landed on hard times when David Feaser of Conway, South Carolina, purchased the assets of the company a year ago and re-built the brand to the point where it is bigger and better than ever. The company was even named one of the nine best products earlier this year at the annual PGA Merchandise Show in Orlando.
Feaser, who has a 30-year career in the sunglass industry, remade the company in South Carolina and brought his son—Nicholas—on board as National Sales Manager, while veteran sports broadcaster Ann Liguori has signed on as a brand ambassador.
The patented Dual-Zone lens that has been a favorite of golfers for years, which incorporates two different technologies that feature multiple color management filters, is at the heart of these sunglasses designed just for golfers. The upper zone of the lens is darker, manages bright sun and glare while eliminating distortion and maintaining accurate depth perception. The lower zone is a high contrast amber tint that enhances the green contrast and the ability to read contours while putting.
The flagship golf sunglass for PeakVision is the GX5 that has a full wrap-around sports design with adjustable nose pads and co-injected rubber temple grip. It is a lightweight, durable style that fits nicely and best of all, is distortion free.
As a contrast to the GX5’s sporty look, PeakVision’s new models, the DG1 and the AV1 offer a different look. They both have the same Dual-Zone lens. The DG1 is a wayfarer design and made of the strong, ultralight Ultematter (titanium polymer), which weighs only 19 grams.
“Our glasses have no distortion and we have been very popular with both caddies and players on the professional tours,” noted Feaser. “Our proprietary lens material is equivalent to the optical clarity of Crown Glass. And unlike polarized lenses, the image is not flattened out and you get real depth perception.
“Let’s face it,” Feaser continued. “Your round is won or lost on the green-- so if you can save one or more strokes off your game, who wouldn’t want to try these sunglasses? Most golfers take their sunglasses off or put them on their hats or head while they putt. Your eyes during that moment are adjusting to more visual information, which makes putting even more difficult. With our sunglasses, it provides a continuity of visual information and you don’t have to take the sunglasses off. In fact, you’ll want to leave them on!”
Feaser noted that Chip Beck, the second golfer ever to shoot a 59 in a PGA Tour event and now a member of the Champions Tour, is now an endorser and raves about the clarity of the lenses while playing.
“PeakVision is the only sunglass that I’ve ever used playing golf because they have no distortion on the putting green,” said the 4-time PGA Tour winner and 3-time Ryder Cup player. “They are truly the best!”
The company is also producing a line for Jack Nicklaus called the Nicklaus One.
PeakVision offers a 30-day, moneyback guarantee if not 100 percent satisfied. For more information: www.peakvision.com
Puma PWRADAPT Footwear
Many golf instructors will tell their students that for maximum swing efficiency, players need to feel a connection with the ground—and to use that as the basis for a good swing. Of course, this starts with the feet, and feeling that connection with the turf is vitality important for this concept. The new Ignite PWRADAPT collection of golf shoes by Puma takes this concept to an all-new level with three models that make you feel connected to the ground in a way that no other shoe has.
This is a shoe that feels more like a glove than a shoe and fits like one as you slip it on. It is exceptionally soft--but is built rugged and with enough support to withstand the torque of the golf swing.
The new Ignite PWRADAPT collection presents three new designs (Ignite PWRADAPT—lace-up; Ignite PWRADAPT—disc tightening system and Ignite PWRADAPT--leather) to provide golfers with state-of-the-art technology, comfort and stability in three stylish silhouettes.
Each of the models in the family utilizes PUMA Golf’s proprietary PWRADAPT sole technology that introduces revolutionary threedimensional traction pods and responsive cushioning with Ignite Foam, utilized in the entire length of the midsole for the first time in a cleated shoe, for the ideal blend of technology, style and performance. PUMA’s Ignite Foam is an ultra-responsive cushioning foam with incredible energy return properties for comfort, support and stability, while the PWRADAPT pods provide ground-grabbing traction and enhanced comfort from tee-to-green, with every move a player makes.
The new comfort construction mesh bootie replaces a traditional tongue for improved fit, comfort and support, while the PWRFRAME, an ultra-thin TPU frame, is strategically placed in high stress areas on the shoe’s upper for lightweight support and enhanced stability.
“Without question, our new Ignite PWRADAPT collection is the most technologically-advanced golf shoes we’ve ever made,” said Grant Knudson, Global Head of Footwear & Accessories, Puma Golf. “Not only will golfers experience unrivaled traction and
comfort thanks to our PWRADAPT pods, but the fit, feel and the overall design of the shoes are truly game-changing. Our goal each season is to provide the perfect blend of style and performance –and with our new PWRADAPT cleated footwear we’ve done just that.”
Each of the models in the collection utilizes premium Aniline Leather accents for added style, as well as some discoverable design elements including a unique sock liner that features a map of Carlsbad, highlighting Cobra Puma Golf headquarters, the exact location where the shoe was designed.
The Ignite PWRADAPT is available in three stylish colorways (Quiet Shade/Quite Shade, Black/White and Peacoat/White) and come in sizes 7-14. Like the traditional lace version, the Ignite PWRADAPT Disc utilizes the same blend of Foam technologies to deliver multi-surface comfort and enhanced stability. However,