SWEET STUFF
Golf Pride Adds Technology to Popular Grip
Golf Pride, which has produced the most popular golf club grip on all global tours for many years with its Tour Velvet model, has now added its new Align technology that the company introduced last year to this well-known model to give it a makeover that should even increase its popularity.
The proprietary Align Technology, which was first introduced in the flagship MCC and MCC Plus4 grip families, features a dedicated raised ridge that extends down the back of the grip for consistent hand placement allowing a golfer increased clubface awareness throughout the swing and at impact.
The technology also features a unique micro-diamond texture and firmer material compared to the surrounding grip area to amplify its pronounced feel. A flex channel separates the Align Technology ridge from the grip body to maximize elevation lift and lock the grip into the fingers, while conforming to the rules of golf.
Tour Velvet is the #1 grip played on all global Tours, with nearly 50% of the field in any given event choosing to rely on its proprietary feel and proven “plus-sign” texture performance. Introducing the Align Technology to the Tour Velvet may appear straightforward on the surface; however, adding this innovative technology to the gold standard of tour performance grips proved to be more intricate for the company.
Golf Pride engineers produced breakthrough advancements in both material and process developments, while ensuring its same feel and performance.
“We received incredible feedback from Tour players and amateurs last year about our MCC ALIGN and MCC Plus4 ALIGN grips, and we even saw a major victory in the first week the technology was put in play on the Champions Tour,” said Jonathan Neal, global head of marketing for Golf Pride Grips. “Last year, we had a countless number of players request that we make Align Technology available in other models. While this sounds easy, bringing the product to market required state-of-the-art material development along with innovations in our manufacturing processes to ensure premium performance and quality. Our R&D team worked rigorously in the lab to ensure that a player would keep the same feel and texture they have come to love in the Tour Velvet with the added benefit that ALIGN Technology delivers. With the addition of Tour Velvet Align to this incredibly innovative family, we’ve ensured that Align Technology is offered in a diverse range of feel and performance options.”
Now, with the introduction of Align in the Tour Velvet grip, three of the most preferred grip models in professional golf will all be available with this technology.
For more information, visit www.golfpride.com.