Sweet Stuff
Puma Spring-Summer Collection-2018
Cobra Puma Golf has unveiled its Spring summer collection for 2018 and is taking a cue from the golfer who wants his wardrobe to be as functional off the golf course as on it.
Featuring fresh, fashionable patterns, a versatile color palette and cutting-edge technical elements that are designed to enhance on-course performance and provide looks that turn heads whether golfers are in bunkers or at the bar, the new collection takes Puma in directions that will appeal to many different tastes.
“Puma Golf’s Spring Summer ‘ 18 Collection was largely inspired by fashion trends mainly seen outside of the golf category,” said Kristin Hinze, Global Head Golf Apparel, Puma Golf. “We have taken ideas such as allover-prints and made that trend applicable to performance golf apparel, ensuring that consumers have everything they need to look great and play great.”
The new patterns and styling take the best of some of the most trending looks and blend them with the kind of sophistication that most players enjoy. The new collection builds upon Puma’s offering of Evoknit pieces with a broader assortment of apparel and accessory pieces for men. Evoknit is a knitted design that utilizes body mapped ventilation, strategically placed rib panels and seamless engineering for unrestricted range of motion. The moisture-wicking, highly breathable fabric provides extreme comfort and breathability. The relaxed fit through the shoulders, chest and sleeves provide comfort and freedom of motion during the swing.
Puma will offer its Evoknit technology in two fashionable short-sleeved tops --Evoknit Seamless Polo and Evoknit Block Seamless Polo. The Evoknit Block Seamless Polo is a new offering and introduces three fresh colors in Evoknit gear --Paradise Pink, Marina and Acid Lime--to complement the popular Peacoat and Quiet Shade that was introduced earlier this year. The Evoknit Seamless Polo is a carryover piece and will be offered in Electric Blue Lemonade, Black and Quarry shades this season.
Two of the best illustrations of the collection featuring all-over-prints designed for golf are the PWRCOOL Digital Camo Polo and Botanic Polo. The PWRCOOL Digital Camo Polo, using a highly functional material that draws sweat away from the skin while anatomically placed air flow features provide superior temperature regulation, is designed to keep the body at its optimal temperature to preserve energy during the round. The PWRCOOL Digital Camo Polo is available in Peacoat/Electric Blue Lemonade, Bright White/Marina and Quiet Shade/ Bright White colorways this Spring. Puma’s Botanic Polo features a handsome all-over floral print in Bright White/ Quarry and Quiet Shade/Quarry color flows. The Botanic Polo utilizes PUMA’s proprietary DryCell Technology for the ultimate in sweat-wicking performance. UPF 40 UV protection is another feature.
Puma’s basics polo has been updated with stylish details such as a heathered look added to the popular Oxford Polo, and the Pounce Aston Polo being treated with a textured high-low stripe tonal design, creating an ‘unsolid, solid look” and providing new flair to an old favorite. The Pounce Aston Polo is available in a wide range of eyepopping colors – Electric Blue Lemonade, Lemon Tonic, Paradise Pink, Marina, Acid Lime, High Risk Red, Peacoat, Vibrant Orange, Quarry and Bright White.
For bottoms, Puma has continued some significant changes for this season with its shorts and golf pants lineup. The popular Essential Pounce Shorts, a customer favorite, will be available in 10 eye-catching hues, offering the perfect complement to PUMA’s new polos. Puma’s designers are also breathing fresh ideas into the brand’s popular 6-pocket pants, adding a Heather 6 Pocket Pant and Heather 6 Pocket Short selections, as well. The new pants and shorts offer excellent moisture management, improved fit, a rebalanced pattern, curved stretch waistband featuring PWRSTRETCH for comfort and mechanical stretch for maximum range of motion.
These, and a full range of new outwear pieces and accessories are available at select retailers and on line.
For more information, visit: www.cobragolf.com/pumagolf/collections/ss18